Overview:
We've seen a dramatic change in how consumers search for businesses ,including doctors, dentists, hospitals and other healthcare providers. The role that online reviews play in consumers' research and decision-making process has exploded. We have also seen how Twitter, Facebook, Instagram and YouTube spread stories and pictures with a speed never seen in human history. If someone feels mistreated they can share an exaggerated review that does immediate, severe and long lasting damage to your brand. One or more bored employees can video a revolting act and post it for all to see.
Areas Covered in the Session:
- Why you need to monitor your online reputation and best practices for doing so.
- Methods for protecting your domain names, web content and social media from those who would misuse them.
- Why you need to lock down all relevant web properties.
- What to do when negative reviews or comments are posted about your organization.
- Best practices for your organization, if or when an employee, screws up, fails to deliver on an expectation or does something else wrong
- What online review sites will and will not let you do when responding to reviews.
- Important considerations for selecting an online management firm or consultant.
- Reputation management tools.
- Important elements of a social media policy.
Who Will Benefit:
- Directors of Sales
- Directors of Marketing
- CEO's
- Business owners
Joe Rosner is a crime prevention and self defense expert with military, law enforcement and professional bodyguard experience. You will enjoy his high-energy, informal, personal presentation, punctuated with enough commonly known information to keep you interested and involved.
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