Bryan Whitefield
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  • Australia
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Bryan Whitefield posted a blog post

Spending vs Investing

A strategy is of itself a hypothesis. Something that is proved true or false over time.  For more on this, read one of my most popular blogs here: A strategy is but a hypothesis.In proving…See More
12 hours ago
Bryan Whitefield posted a blog post

Solving Quantifornication

Solving Quantifornication has the benefits of countering fake news, avoiding poor decisions based on a poor risk assessment and learning to pose the right questions.Quantifornication is a term that I use to describe any of the following:Twisting data, intentionally or not, to make a point that the data does not actually…See More
Sep 18
Bryan Whitefield posted a blog post

From Trust to Trust with Data

We need data we can trust so that we can build trust using data. However, it is not as easy as it sounds. A study of over 1,400 marketing campaigns by the Institute of Practitioners in Advertising in the UK found that campaigns selling on emotion only were 32% effective. Worse still, campaigns selling on logic only were…See More
Sep 11
Bryan Whitefield posted a blog post

Leading through complexity

Too many business leaders lack an appreciation for numbers and of science in general. Whether it be data or the value of scientific processes such as hypotheses testing and experimentation.What is also missing in many leaders is a vivid imagination. It is an absolute prerequisite to lead in this modern and complex world of ours.The figure represents what it means to be a great leader in complex times.…See More
Sep 6
Bryan Whitefield posted a blog post

They won’t care what you think unless…

In recent blogs I have been urging you to stand in the shoes of those you wish to influence. Recently I read a blog by futurist Gihan Perera that gave another reason to urge you on. In his blog There’s an ‘I’ in Team he…See More
Aug 28
Bryan Whitefield posted a blog post

Powerful advice EMMAnating from Beauty and the Beast

It is a slightly cryptic clue. I love the way you just have to have a peak at my blog when I come up with an interesting enough title! I’ll give you a bit more of the clue. She played Belle in the movie Beauty and the Beast. Now to my point.The quest for the secret to influence and persuasion has an ancient history. However, the…See More
Aug 15
Bryan Whitefield posted a blog post

Your Antiviral for INFLUENceENZA

While vaccines create antibodies to protect you from influenza, antivirals tackle a flu virus once it has overcome your defences. When it comes to influencing the business, all support functions suffer from some form of INFLUENceENZA. It is when the business looks at the support function and perceives its policies and…See More
Aug 7
Bryan Whitefield posted a blog post

Pulling on Heart Strings

Last week I wrote that to be as persuasive as you can be, you should stop pushing and start pulling. I took Robert Cialdini’s six principles of persuasion, reworded and rearranged them a tad and then put them in a hierarchical order of persuasiveness.                                                                                                                        Cialdini's…See More
Jul 24
Bryan Whitefield posted a blog post

Stop Pushing and Start Pulling

I once ran a chemical plant for what was then ICI. I was a shift supervisor at Rhodes in Sydney, a zone now redeveloped as a major shopping and residential apartment area. The world changes, and so have I.When you run a continuous process chemical plant, the money is in keeping it online 24/7 and running as close to maximum…See More
Jul 17
Bryan Whitefield posted a blog post

Calculated Trust

To influence you must build trust. Here are some ideas on how you can assess the level of trust perceived by those you wish to influence.My thanks to Didier Verstichel from Belgium for his reply to a recent blog of mine, where he gave me the trust formula he uses (he doesn’t remember the original author):…See More
Jul 10
Bryan Whitefield posted a blog post

Freezing in Sub Zero Trust

Recently I ran my Risk Leadership training for a client and I had a room of participants that arrived with an extremely poor perception of risk. My role was to convince them of the value of risk and to have them leave the room with definitive actions agreed as to how they will derive that value.The atmosphere in the room…See More
Jul 3
Bryan Whitefield posted a blog post

Persuasive Advising

Everyone is an adviser. Even if you are the CEO or the Chair of the Board, you are an adviser. As an adviser you seek to influence key decisions. The people we take advice from most readily are those we most trust. To be clear, trust is contextual. I trust my mum, but I don’t rely on her advice when it comes to the…See More
Jun 26
Bryan Whitefield posted a blog post

Angry Culturalism

Sorry, I meant cross culturalism. As in influencing across cultures without making the person from the other culture angry, as in cross.Recently I was mentoring a client in a national business performance role. One of his challenges was his need to convince a staff member in China, who is Chinese, to effect changes to the…See More
Jun 19
Bryan Whitefield posted a blog post

Leading Alongside

Leading alongside. That’s what advisers in organisations are essentially doing. You can’t dig it out of the ground, fly it, design it or decorate it for them. You can only lead them as best you can so as they make the best decisions.Unfortunately, often due to expediency, we use our authority to get things done. What is the problem…See More
Jun 12
Bryan Whitefield posted a blog post

Acceptance of mediocrity

In my first book, DECIDE: How to manage the risk in your decision making, I made the statement “…in my experience, an acceptance of mediocrity and an acceptance that projects (and decision making) are difficult are the norm in the vast majority of organisations.”In the simplest terms, when you are advising you are influencing a…See More
Jun 5

Profile Information

Tell us more about who you are, what you do and where you want to be. What are your main business challenges? (Tip: provide your current Job Title, Industry, company or/and paste your Linkedin profile here). Use as many relevant keywords as possible. Tell us what you can offer the community. What sorts of discussions, events, and activities you can participate in.
Bryan has helped thousands of leaders to achieve their goals over a career spanning 30 years in engineering, insurance and management consulting. His passion is for making the difficult and complex become doable.

He has worked with organisations across just about every sector of the economy, all levels of government, not-for-profits large and small and a range of rising star SMEs.

Bryan is like a translator. He is comfortable in complex and challenging environments as he knows how to find pathways to a simpler world with eminently achievable goals.

Bryan’s mantra is for leaders to do the “hard-smart work” others won’t. To do the research, analysis, risk assessment and creative thinking that others only do half-heartedly. Hard-smart work is what sets successful organisations and leaders apart from the pack.

Whether speaking from the stage, authoring books, coaching executives or facilitating workshops, Bryan’s ultimate goal is to help organisations live in a world with clarity of decision making. A clarity that energises executive teams, empowers managers and excites their staff.

Amongst many volunteer roles Bryan held the position of President and Chairman of the Board of the Risk Management Institution of Australasia (RMIA) from 2012 to 2015.

Bryan published DECIDE: How to Manage the Risk in Your Decision Making in November 2015.

Each week I post a Blog about Risk, Strategy and/or Persuasion. I keep my Blogs light-hearted, short and sharp. They cover a range of topics from how to create value from risk programs and executing strategy through to how to persuade people to buy-in to your crazy new ideas.
I am interested in
Speaking engagements, Consulting offers, Business deals, Expertise requests

Bryan Whitefield's Blog

Spending vs Investing

Posted on September 25, 2018 at 7:10am 0 Comments

A strategy is of itself a hypothesis. Something that is proved true or false over time.  For more on this, read one of my most popular blogs here: A strategy is but a…

Continue

Solving Quantifornication

Posted on September 18, 2018 at 3:20am 0 Comments

Solving Quantifornication has the benefits of countering fake news, avoiding poor decisions based on a poor risk assessment and learning to pose the right questions.

Quantifornication is a term that I use to describe any of the following:

  • Twisting data, intentionally…
Continue

From Trust to Trust with Data

Posted on September 11, 2018 at 3:11am 0 Comments

We need data we can trust so that we can build trust using data. However, it is not as easy as it sounds. 

A study of over 1,400 marketing campaigns by the Institute of Practitioners in Advertising in the UK found that campaigns selling on emotion only were 32% effective.…

Continue

Leading through complexity

Posted on September 6, 2018 at 1:38am 0 Comments

Too many business leaders lack an appreciation for numbers and of science in general. Whether it be data or the value of scientific processes such as hypotheses testing and experimentation.

What is also missing in many leaders is a vivid imagination. It is an absolute prerequisite to lead in this modern and complex world of ours.

The figure represents what it means to be a great leader in complex times.…



Continue

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