Mark Bridges
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  • New York, NY
  • United States
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Mark Bridges posted blog posts
Saturday
Mark Bridges posted a blog post

The Key to Continuous Security Improvement? A Rugged Culture of Information Security

In the age of rapid technological progress, where Digital Transformation has become pervasive, business applications are getting increasingly complex and interconnected.  The advancement in technology has also helped attackers get more aggressive and inflict more damage to IT systems and applications.  Application security tools and techniques are evolving too, yet most organizations still fall prey to vulnerabilities. …See More
Jan 14
Mark Bridges posted a blog post

4 Connected Customer Strategies to Create Delightful Customer Experiences

With startups ready to disrupt traditional players, established firms need to form an even stronger bond with their customers instead of waiting for customers to reach out to them.The traditional Customer Experience model—referred to as the “acquire what we make” model—is characterized by occasional…See More
Dec 24, 2019
Mark Bridges posted a blog post

5 Key Ingredients of a Robust Omni-channel Customer Journey Design Approach

Businesses are getting increasingly complex and so are customers’ expectations. Digital organizations are digitizing their critical Customer Journeys at scale to outperform competition. These organizations are using Digitization to create streamlined journeys, which…See More
Nov 28, 2019
Mark Bridges posted a blog post

Which Work Areas are Going to be Affected the Most by Automation in Future?

Disruptive technologies are helping companies automate work. Robotic Process Automation and Artificial Intelligence are taking up jobs which were in the past earmarked only for smart humans. Driver-less cars, automated check-in kiosks at airports, and autopilots…See More
Nov 12, 2019
Mark Bridges posted a blog post

7 Key Imperatives to Design a Breakthrough Customer Experience

The constant advancement in technology has raised the expectations of customers in terms of their interaction with companies. This digital disruption is also forcing businesses to develop new capabilities and explore innovative ways and means to deliver improved …See More
Oct 23, 2019
Mark Bridges posted a blog post

Are You Able to Maximize Impact of Customer Experience on Value Creation?

Digital-savvy startups are disrupting markets and threatening conventional businesses.  They are doing this by utilizing technology to offer new products and services and providing tailored yet uncomplicated experiences for their customers.Likewise, large traditionally-run firms will have to keep evolving their Customer Experience approaches to secure additional avenues of revenue and to stay competitive.  To accomplish this,…See More
Oct 21, 2019
Mark Bridges posted a blog post

How to Secure the Promised Revenue Synergies After Signing a Merger Deal?

Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions. However, only a few M&As achieve their desired revenue objectives.Revenue Synergies are a decisive factor in…See More
Oct 2, 2019
Mark Bridges posted a blog post

How to Enable PMI? Here Are the 8 Critical Decision Levers to Analyze First

Mergers and Acquisitions (M&A) are unique and complex endeavors.  These initiatives demand tailored solutions keeping in view the varying environments, ways of doing business, culture of the two combining organizations, and internal and external forces influencing the deal.These…See More
Sep 17, 2019
Mark Bridges posted a blog post

Considering M&A? Here Are 3 Critical Pre-merger Considerations

Takeovers can turnaround companies in a short period of time, but there is a significant degree of risk to be anticipated and mitigated prior to undertaking such transactions.  Lack of careful deliberation of the potential risks, insufficient planning, weak execution, and lack of focus on Post-merger Integration are the major reasons why many Merger & Acquisition deals fail to achieve their desired goals.The course of an M&A transaction has to be set at an early stage, way before the…See More
Sep 10, 2019
Mark Bridges posted a blog post

Are You Able to Tap Corporate Social Responsibility (CSR) Opportunities?

Corporate Social Responsibility (CSR) is an organization’s commitment to produce an overall positive impact on society.  CSR encompasses sustainability, social and economic impact, and business ethics.  It makes a company socially accountable of its operations, stakeholders, and the public.  Businesses undertake CSR programs to…See More
Sep 8, 2019
Mark Bridges posted a blog post
Aug 7, 2019
Mark Bridges posted a blog post

Nudge Theory: An Effective Way to Transform Negative Behaviors

Changing the behaviors of people is the foremost issue with every transformation initiative.Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps…See More
Jul 27, 2019
Mark Bridges posted a blog post

Aiming to Become a Customer-centric Organization, Then Where's the Customer Department?

Transforming a product-driven firm to a customer-driven enterprise is inevitable in order to stay ahead in today’s extremely competitive markets. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis, now, should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products. The technological advancements of this age offer potent tools for organizations to…See More
Jul 16, 2019
Mark Bridges posted a blog post

The 8 Most Critical Levers to Pull to Manage & Sustain Change

Most Transformation initiatives fail to achieve their anticipated objectives.Change Management is all about engaging and rallying people — at all levels in the organization — to make the transition and sustain that change. It is critical to ensure that the entire workforce is eager and ready to embrace the required new behaviors. More often than not, the technical side of a change initiative is well planned, but it’s the implementation part that fails — particularly, changing the mindsets and…See More
Jul 12, 2019
Mark Bridges posted a blog post

Do You Know How to Transform Your Organization into a Learning Organization?

In this era of rapid change only organizations that are evolving and continuously learning can flourish. Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels.A Learning Organization is a place where people continually expand their capacity to create the results they truly desire, where new ideas and thinking are nurtured,…See More
Jun 13, 2019

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Director of Marketing at Flevy. Specialize in Operational Excellence, Strategic Planning, and Digital Transformation.
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Mark Bridges's Blog

Strategic Key Performance Indicators (KPIs) Primer: Introduction to The KPI Virtuous Cycle

Posted on January 25, 2020 at 11:51am 0 Comments

Technological innovation and intensifying competition are forcing leaders to rethink how they use Key Performance Indicators (KPIs) to manage and direct organizations.  Digitization has reinforced the importance of Key Performance Indicators not only in enhancing employee performance but driving the…

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What Areas to Focus On While Devising Key Performance Indicators (KPIs)?

Posted on January 25, 2020 at 11:06am 0 Comments

Creating a culture that measures productivity objectively is a sensitive matter.  Key Performance Indicators (KPIs) are being employed extensively by organizations across the globe to monitor and track performance.  KPIs provide valuable metadata to improve top-down and bottom-up vertical efficiency.

Analytics-driven firms are aware that KPIs are much more than a tool to evaluate performance.  Utilizing KPIs, they gather…

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The Key to Continuous Security Improvement? A Rugged Culture of Information Security

Posted on January 14, 2020 at 8:12am 0 Comments

In the age of rapid technological progress, where Digital Transformation has become pervasive, business applications are getting increasingly complex and interconnected.  The advancement in technology has also helped attackers get more aggressive and inflict more damage to IT systems and applications.  Application security tools and techniques are evolving too, yet most organizations still fall prey to vulnerabilities. …

Continue

4 Connected Customer Strategies to Create Delightful Customer Experiences

Posted on December 24, 2019 at 5:27pm 0 Comments

With startups ready to disrupt traditional players, established firms need to form an even stronger bond with their customers instead of waiting for customers to reach out to them.

The traditional Customer Experience model—referred to as the “acquire what we make” model—is…

Continue

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