Mark Bridges
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  • New York, NY
  • United States
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Mark Bridges posted a blog post
Aug 7
Mark Bridges posted a blog post

Nudge Theory: An Effective Way to Transform Negative Behaviors

Changing the behaviors of people is the foremost issue with every transformation initiative.Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps…See More
Jul 27
Mark Bridges posted a blog post

Aiming to Become a Customer-centric Organization, Then Where's the Customer Department?

Transforming a product-driven firm to a customer-driven enterprise is inevitable in order to stay ahead in today’s extremely competitive markets. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis, now, should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products. The technological advancements of this age offer potent tools for organizations to…See More
Jul 16
Mark Bridges posted a blog post

The 8 Most Critical Levers to Pull to Manage & Sustain Change

Most Transformation initiatives fail to achieve their anticipated objectives.Change Management is all about engaging and rallying people — at all levels in the organization — to make the transition and sustain that change. It is critical to ensure that the entire workforce is eager and ready to embrace the required new behaviors. More often than not, the technical side of a change initiative is well planned, but it’s the implementation part that fails — particularly, changing the mindsets and…See More
Jul 12
Mark Bridges posted a blog post

Do You Know How to Transform Your Organization into a Learning Organization?

In this era of rapid change only organizations that are evolving and continuously learning can flourish. Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels.A Learning Organization is a place where people continually expand their capacity to create the results they truly desire, where new ideas and thinking are nurtured,…See More
Jun 13
Mark Bridges posted a blog post

The Secret Sauce to Success Amidst Disruption: Building a Customer-Centric Culture of Innovation

A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.Most organizations, today, are developing initiatives around …See More
Jun 12
Mark Bridges posted a blog post

The 5 Building Blocks to Creating a Learning Organization

Organizations need to persistently improve the way they do business to stay ahead of the curve. New ideas trigger organizational improvement and build the foundation of a Learning Organization.Scholars have defined a Learning Organization in many different ways. Some suggest it as an organization skilled at creating, acquiring, and transferring knowledge, and at…See More
Jun 8
Mark Bridges posted a blog post

Optimizing Productivity by Leveraging the Organizational Health Index (OHI)

The typical approach to improving productivity focuses on assessing variance in quality, time, rate, service, or cost, around which management systems develop incrementally or revolutionary.Organizational Health Index, on the contrary, focuses on…See More
May 26
Mark Bridges posted blog posts
May 2
Mark Bridges posted a blog post

Key Account Management: Handling Large Global Accounts the Right Way

Large accounts make up a significant portion of business for most B2B companies. Therefore, losing an important customer can have detrimental effects on the organization. The significance of key accounts is urging top B2B companies to revisit their key account management approaches. Additionally, the increasing level of sophistication of the purchase process being…See More
Apr 19
Mark Bridges posted a blog post

Retail Strategy: Effective Management of IT Costs

The Retail industry is under constant pressure by low margins and ever-increasing rivalry. Weak consumer spending; saturated markets; increased consumers demands for service and lower prices; and intense competition has put significant strain on retail bottom lines and growth avenues. Thus, …See More
Apr 16
Mark Bridges posted a blog post

Real Estate Essentials: Developing an Integrated Real Estate Strategy

Disruption is constantly changing the retail business environment.  In fact, it is adding complexities to it with every passing day.  Sweeping changes in consumers’ behaviors and the challenges to retail economic models are pushing the current retail models to undergo considerable transformation.  A number of organizations that possess a sizable property portfolio find it…See More
Apr 14
Mark Bridges posted a blog post

Strategic Cost Reduction Primer: A Systematic Approach to Transforming Organizational Cost Bases

Cost Optimization Programs are hard to manage, sustain, and often tend to fall short of delivering the promised value. The failure could be attributed to many reasons—including lack of clearly delineated objectives, failure to account for the operational difficulties, internal resistance to change, trying to cut corners from everywhere, not paying attention to planning optimal utilization…See More
Apr 3
Mark Bridges posted a blog post

Have You Tried Using the Thomas-Kilmann Conflict Mode Instrument (TKI) to Manage Conflict at Your Workplace?

A major reason for employees leaving their workplaces is conflict with their bosses. To succeed in today’s fiercely competitive market, organizations need to invest in developing their leadership, such that they further develop their teams by training them on the desired competencies and create a sense of engagement in them.A big challenge for leaders is getting their…See More
Mar 14
Mark Bridges posted a blog post

Lewin 3-Step Change Management Model: A Simple and Effective Method to Institute Change that Sticks

The rapidly evolving world necessitates organizations to change quickly to keep pace. Organizations that are able to manage change well flourish, whereas those that don’t risk disruption or closure. Change management varies greatly based on the nature of business and the people involved. It also depends on how well people understand the change process.Various frameworks and models have been formulated to manage change. …See More
Feb 22
Mark Bridges posted a blog post

Are You Familiar with Approaches Critical for Effective Communication with Virtual Teams?

The number of people working remotely has been increasing progressively across the globe. An employee benefits report narrates that around 60% companies in the US offer telecommuting opportunities. Telecommuting not only benefits people but also presents several advantages for organizations. Research has attributed an increase in savings of around $2000 per employee each year on real estate costs, enhanced productivity, and lower attrition rates to telecommuting. Employees have been found to…See More
Feb 21

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Director of Marketing at Flevy. Specialize in Operational Excellence, Strategic Planning, and Digital Transformation.
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Mark Bridges's Blog

Nudge Theory: An Effective Way to Transform Negative Behaviors

Posted on July 27, 2019 at 8:03am 0 Comments

Changing the behaviors of people is the foremost issue with every transformation initiative.

Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative…

Continue

Aiming to Become a Customer-centric Organization, Then Where's the Customer Department?

Posted on July 16, 2019 at 11:43am 0 Comments

Transforming a product-driven firm to a customer-driven enterprise is inevitable in order to stay ahead in today’s extremely competitive markets. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis, now, should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products. The technological advancements of this age offer potent tools for…

Continue

The 8 Most Critical Levers to Pull to Manage & Sustain Change

Posted on July 12, 2019 at 5:24pm 0 Comments

Most Transformation initiatives fail to achieve their anticipated objectives.

Change Management is all about engaging and rallying people — at all levels in the organization — to make the transition and sustain that change. It is critical to ensure that the entire workforce is eager and ready to embrace the required new behaviors. More often than not,…

Continue

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