Mark Bridges
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  • New York, NY
  • United States
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Mark Bridges posted a blog post

5 Key Ingredients of a Robust Omni-channel Customer Journey Design Approach

Businesses are getting increasingly complex and so are customers’ expectations. Digital organizations are digitizing their critical Customer Journeys at scale to outperform competition. These organizations are using Digitization to create streamlined journeys, which…See More
Nov 28
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Mark Bridges posted a blog post

Which Work Areas are Going to be Affected the Most by Automation in Future?

Disruptive technologies are helping companies automate work. Robotic Process Automation and Artificial Intelligence are taking up jobs which were in the past earmarked only for smart humans. Driver-less cars, automated check-in kiosks at airports, and autopilots…See More
Nov 12
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Mark Bridges posted a blog post

7 Key Imperatives to Design a Breakthrough Customer Experience

The constant advancement in technology has raised the expectations of customers in terms of their interaction with companies. This digital disruption is also forcing businesses to develop new capabilities and explore innovative ways and means to deliver improved …See More
Oct 23
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Mark Bridges posted a blog post

Are You Able to Maximize Impact of Customer Experience on Value Creation?

Digital-savvy startups are disrupting markets and threatening conventional businesses.  They are doing this by utilizing technology to offer new products and services and providing tailored yet uncomplicated experiences for their customers.Likewise, large traditionally-run firms will have to keep evolving their Customer Experience approaches to secure additional avenues of revenue and to stay competitive.  To accomplish this,…See More
Oct 21
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Mark Bridges posted a blog post

How to Secure the Promised Revenue Synergies After Signing a Merger Deal?

Stiff market competition, expansion into new territories, product portfolio extension, and gaining new capabilities are the prime reasons why more and more organizations are seriously looking into the prospects of—and carrying out—Mergers and Acquisitions. However, only a few M&As achieve their desired revenue objectives.Revenue Synergies are a decisive factor in…See More
Oct 2
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Mark Bridges posted a blog post

How to Enable PMI? Here Are the 8 Critical Decision Levers to Analyze First

Mergers and Acquisitions (M&A) are unique and complex endeavors.  These initiatives demand tailored solutions keeping in view the varying environments, ways of doing business, culture of the two combining organizations, and internal and external forces influencing the deal.These…See More
Sep 17
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Mark Bridges posted a blog post

Considering M&A? Here Are 3 Critical Pre-merger Considerations

Takeovers can turnaround companies in a short period of time, but there is a significant degree of risk to be anticipated and mitigated prior to undertaking such transactions.  Lack of careful deliberation of the potential risks, insufficient planning, weak execution, and lack of focus on Post-merger Integration are the major reasons why many Merger & Acquisition deals fail to achieve their desired goals.The course of an M&A transaction has to be set at an early stage, way before the…See More
Sep 10
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Mark Bridges posted a blog post

Are You Able to Tap Corporate Social Responsibility (CSR) Opportunities?

Corporate Social Responsibility (CSR) is an organization’s commitment to produce an overall positive impact on society.  CSR encompasses sustainability, social and economic impact, and business ethics.  It makes a company socially accountable of its operations, stakeholders, and the public.  Businesses undertake CSR programs to…See More
Sep 8
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Mark Bridges posted a blog post

Traditional Value-Based Management vs. Value Creation through Relative Total Shareholder Return

Aug 7
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Mark Bridges posted a blog post

Nudge Theory: An Effective Way to Transform Negative Behaviors

Changing the behaviors of people is the foremost issue with every transformation initiative.Nudge theory is a novel Change Management model that underscores the importance of understanding the way people think, act, and decide. The model assists in encouraging human imagination and decision making, and transforming negative behaviors and influences on people. The approach helps…See More
Jul 27
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Mark Bridges posted a blog post

Aiming to Become a Customer-centric Organization, Then Where's the Customer Department?

Transforming a product-driven firm to a customer-driven enterprise is inevitable in order to stay ahead in today’s extremely competitive markets. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis, now, should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products. The technological advancements of this age offer potent tools for organizations to…See More
Jul 16
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Mark Bridges posted a blog post

The 8 Most Critical Levers to Pull to Manage & Sustain Change

Most Transformation initiatives fail to achieve their anticipated objectives.Change Management is all about engaging and rallying people — at all levels in the organization — to make the transition and sustain that change. It is critical to ensure that the entire workforce is eager and ready to embrace the required new behaviors. More often than not, the technical side of a change initiative is well planned, but it’s the implementation part that fails — particularly, changing the mindsets and…See More
Jul 12
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Mark Bridges posted a blog post

Do You Know How to Transform Your Organization into a Learning Organization?

In this era of rapid change only organizations that are evolving and continuously learning can flourish. Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels.A Learning Organization is a place where people continually expand their capacity to create the results they truly desire, where new ideas and thinking are nurtured,…See More
Jun 13
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Mark Bridges posted a blog post

The Secret Sauce to Success Amidst Disruption: Building a Customer-Centric Culture of Innovation

A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.Most organizations, today, are developing initiatives around …See More
Jun 12
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Mark Bridges posted a blog post

The 5 Building Blocks to Creating a Learning Organization

Organizations need to persistently improve the way they do business to stay ahead of the curve. New ideas trigger organizational improvement and build the foundation of a Learning Organization.Scholars have defined a Learning Organization in many different ways. Some suggest it as an organization skilled at creating, acquiring, and transferring knowledge, and at…See More
Jun 8
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Mark Bridges posted a blog post

Optimizing Productivity by Leveraging the Organizational Health Index (OHI)

The typical approach to improving productivity focuses on assessing variance in quality, time, rate, service, or cost, around which management systems develop incrementally or revolutionary.Organizational Health Index, on the contrary, focuses on…See More
May 26
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Director of Marketing at Flevy. Specialize in Operational Excellence, Strategic Planning, and Digital Transformation.
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Mark Bridges's Blog

5 Key Ingredients of a Robust Omni-channel Customer Journey Design Approach

Posted on November 28, 2019 at 8:26am 0 Comments

Businesses are getting increasingly complex and so are customers’ expectations. Digital organizations are digitizing their critical Customer…

Continue

Which Work Areas are Going to be Affected the Most by Automation in Future?

Posted on November 12, 2019 at 11:51am 0 Comments

Disruptive technologies are helping companies automate work. Robotic Process Automation and …

Continue

7 Key Imperatives to Design a Breakthrough Customer Experience

Posted on October 23, 2019 at 8:10pm 0 Comments

The constant advancement in technology has raised the expectations of customers in terms of their interaction with companies. This digital disruption is also forcing businesses to develop new capabilities and explore innovative ways and means to deliver improved …

Continue

Are You Able to Maximize Impact of Customer Experience on Value Creation?

Posted on October 21, 2019 at 8:05pm 0 Comments

Digital-savvy startups are disrupting markets and threatening conventional businesses.  They are doing this by utilizing technology to offer new products and services and providing tailored yet uncomplicated experiences for their customers.

Likewise, large traditionally-run firms will have to keep evolving their Customer Experience approaches to secure additional avenues of revenue and to stay competitive. …

Continue

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