Mark Bridges's Blog (41)

Aiming to Become a Customer-centric Organization, Then Where's the Customer Department?

Transforming a product-driven firm to a customer-driven enterprise is inevitable in order to stay ahead in today’s extremely competitive markets. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis, now, should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling products. The technological advancements of this age offer potent tools for…

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Added by Mark Bridges on July 16, 2019 at 11:43am — No Comments

The 8 Most Critical Levers to Pull to Manage & Sustain Change

Most Transformation initiatives fail to achieve their anticipated objectives.

Change Management is all about engaging and rallying people — at all levels in the organization — to make the transition and sustain that change. It is critical to ensure that the entire workforce is eager and ready to embrace the required new behaviors. More often than not,…

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Added by Mark Bridges on July 12, 2019 at 5:24pm — No Comments

Do You Know How to Transform Your Organization into a Learning Organization?

In this era of rapid change only organizations that are evolving and continuously learning can flourish. Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels.

A Learning Organization is a place where people continually expand their capacity to create the results they…

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Added by Mark Bridges on June 13, 2019 at 9:25pm — No Comments

The Secret Sauce to Success Amidst Disruption: Building a Customer-Centric Culture of Innovation

A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.

Most organizations, today, are developing initiatives around …

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Added by Mark Bridges on June 12, 2019 at 12:22pm — No Comments

The 5 Building Blocks to Creating a Learning Organization

Organizations need to persistently improve the way they do business to stay ahead of the curve. New ideas trigger organizational improvement and build the foundation of a Learning Organization.

Scholars have defined a Learning Organization in many different ways. Some suggest it as an organization skilled at…

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Added by Mark Bridges on June 8, 2019 at 1:53pm — No Comments

Optimizing Productivity by Leveraging the Organizational Health Index (OHI)

The typical approach to improving productivity focuses on assessing variance in quality, time, rate, service, or cost, around which management systems develop incrementally or revolutionary.

Organizational Health Index,…

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Added by Mark Bridges on May 26, 2019 at 3:43pm — No Comments

Product Strategy: How to Implement Smart Customization without Adding Complexity to the Business?

Customers, these days, demand ever-higher levels of personalized products and services to suit their needs. Their demand is grounded on technological disruption and access to up-to-date information. They believe that in an economy characterized by disruption and operational innovation—that makes customization possible—they have an excellent chance of…

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Added by Mark Bridges on May 2, 2019 at 1:14pm — No Comments

Smart Customization: A Mainstay of Successful Product Strategy



The advantages of Smart Customization are more visible in the manufacturing industry—owing to fairly speedy cash recoveries when factory costs are aligned to customer value. It is becoming an…

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Added by Mark Bridges on May 1, 2019 at 8:47pm — No Comments

Key Account Management: Handling Large Global Accounts the Right Way

Large accounts make up a significant portion of business for most B2B companies. Therefore, losing an important customer can have detrimental effects on the organization. The significance of key accounts is urging top B2B companies to revisit their key account management approaches. Additionally, the increasing level of sophistication of the…

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Added by Mark Bridges on April 19, 2019 at 8:00pm — No Comments

Retail Strategy: Effective Management of IT Costs

The Retail industry is under constant pressure by low margins and ever-increasing rivalry. Weak consumer spending; saturated markets; increased consumers demands for service and lower prices; and intense competition has put significant strain on retail bottom lines and growth avenues. Thus, …

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Added by Mark Bridges on April 16, 2019 at 12:55pm — No Comments

Real Estate Essentials: Developing an Integrated Real Estate Strategy

Disruption is constantly changing the retail business environment.  In fact, it is adding complexities to it with every passing day.  Sweeping changes in consumers’ behaviors and the challenges to retail economic models are pushing the current retail models to undergo considerable transformation.  A number of organizations that possess a sizable…

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Added by Mark Bridges on April 14, 2019 at 12:56pm — No Comments

Have You Tried Using the Thomas-Kilmann Conflict Mode Instrument (TKI) to Manage Conflict at Your Workplace?

A major reason for employees leaving their workplaces is conflict with their bosses. To succeed in today’s fiercely competitive market, organizations need to invest in developing their leadership, such that they further develop their teams by training them on the desired competencies and create a sense of engagement in them.

A big challenge for…

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Added by Mark Bridges on April 3, 2019 at 7:07pm — No Comments

Strategic Cost Reduction Primer: A Systematic Approach to Transforming Organizational Cost Bases

Cost Optimization Programs are hard to manage, sustain, and often tend to fall short of delivering the promised value. The failure could be attributed to many reasons—including lack of clearly delineated objectives, failure to account for the operational difficulties, internal resistance to change, trying to cut corners from everywhere, not paying…

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Added by Mark Bridges on April 3, 2019 at 6:45pm — No Comments

Lewin 3-Step Change Management Model: A Simple and Effective Method to Institute Change that Sticks

The rapidly evolving world necessitates organizations to change quickly to keep pace. Organizations that are able to manage change well flourish, whereas those that don’t risk disruption or closure. Change management varies greatly based on the nature of business and the people involved. It also depends on how well people understand the change process.

Various frameworks and models have been formulated to manage change. …

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Added by Mark Bridges on February 22, 2019 at 5:17pm — No Comments

Are You Familiar with Approaches Critical for Effective Communication with Virtual Teams?

The number of people working remotely has been increasing progressively across the globe. An employee benefits report narrates that around 60% companies in the US offer telecommuting opportunities. Telecommuting not only benefits people but also presents several advantages for organizations. Research has attributed an increase in savings of around $2000 per employee each year on real estate costs, enhanced productivity, and lower attrition rates to telecommuting. Employees…

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Added by Mark Bridges on February 21, 2019 at 11:24am — No Comments

5 Behaviors Key to Making Innovation Part of the Organizational DNA

Inspiring breakthrough innovation in business models and solutions is becoming critical for organizations’ existence, as startups through their innovation have been consistently disrupting large organizations…

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Added by Mark Bridges on February 17, 2019 at 6:27pm — No Comments

Leadership 2.0: 6 Leadership Mindsets Demarcated

There isn’t one leadership approach that can guarantee success in every situation.

Leadership necessitates an assortment of methodologies that leaders can use based on the circumstances—ranging from being self-centric to helping the humanity. In order to …

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Added by Mark Bridges on February 15, 2019 at 6:40pm — No Comments

Scaled Agile Framework: An Overview of its Core Values, Principles, and Implementation

The pace of digital disruption is putting even large corporations at risk of closure. Startups are using disruption to their benefit by embracing robust approaches and creating unique business models.

This intense competition and disruption warrants organizations to keep evolving in order to thrive. They can do this by creating cutting-edge systems and software, adopting pragmatic methodologies, and embracing an organizational culture that motivates innovation,…

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Added by Mark Bridges on February 15, 2019 at 5:49pm — No Comments

Is Your Customer Strategy Really Robust?

In these challenging times, it’s no longer enough to target a few, select purchasers and develop products for that clientele. The key ingredient that most leaders overlook while serving their clients is a thoughtful and planned Customer Strategy.

A robust Customer Strategy entails speaking the language of the customers, knowing how to anticipate…

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Added by Mark Bridges on February 7, 2019 at 5:24pm — No Comments

Leadership 2.0: The Requisite Leadership Competencies and Potential for an Effective Leader

The use of behavioral competencies in appraising the skills and potential of leaders is a norm in organizations large and small. The competency models are omnipresent owing to several reasons—a shared vocabulary to convey the expectations from people, a basis for …

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Added by Mark Bridges on January 22, 2019 at 1:21pm — No Comments

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