great - Blog - Global Risk Community2024-03-28T18:56:51Zhttps://globalriskcommunity.com/profiles/blogs/feed/tag/greatWhy You Need A Great Message & How To Create Ithttps://globalriskcommunity.com/profiles/blogs/why-you-need-a-great-message-how-to-create-it2016-06-11T00:01:45.000Z2016-06-11T00:01:45.000ZEnrique Raul Suarezhttps://globalriskcommunity.com/members/EnriqueRaulSuarez<div><p></p><p><a href="{{#staticFileLink}}8028246889,original{{/staticFileLink}}"><img width="400" class="align-center" src="{{#staticFileLink}}8028246889,original{{/staticFileLink}}" alt="8028246889?profile=original" /></a></p><p></p><h2 style="text-align:center;" class="center"><strong>Clarity of Message: Why You Need A Great Message & How To Create It</strong></h2><h2 class="center"><strong> </strong></h2><p style="text-align:center;" class="center">Source:</p><h2 style="text-align:center;" class="center"><strong>David Skok and Mike Troiano<br /></strong></h2><p style="text-align:center;" class="center"> </p><p style="text-align:center;" class="center">for ENTREPRENEURS</p><p><strong> Intro</strong></p><p>In the early stages of their business, founders often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise money, find customers, and attract employees. This is not that surprising, as it can be really hard to arrive at great messaging that is simple and appealing. This post focuses on how to get messaging and positioning right in the early stages of your company.</p><p><strong>The Importance of Great Messaging</strong></p><p>There are two reasons why you need to have a clear message about what you are offering:</p><ol><li>You need it to connect with customers, investors, potential employees, the press, etc. and if you don’t have a simple, compelling message, they won’t bother to learn more. They won’t take the time to learn about, and ultimately love and share your product. More so, if you don’t steer how people think about your product, the market will make up its own version which may not match your vision.</li><li>Every touch point a customer or potential customer has with your product or company will shape their view of you. It’s critical that each of those touch points send the same message. When you create a clear brand message it ensures your team is fully aligned. This gets everyone moving in the same direction, telling the same story and creating consistent touch points for your customers.</li></ol><p>Read the rest of the article in the link below:</p><p></p><p style="text-align:center;"><a href="https://www.linkedin.com/pulse/why-you-need-great-message-how-create-enrique-suarez?trk=mp-reader-card" target="_blank">Article Link</a></p><p style="text-align:center;"></p><p style="text-align:center;"></p><p style="text-align:center;"></p><p></p><p></p></div>Small Business Credit Index Improveshttps://globalriskcommunity.com/profiles/blogs/small-business-credit-index-improves2014-03-13T22:00:00.000Z2014-03-13T22:00:00.000ZJames McCallumhttps://globalriskcommunity.com/members/JamesMcCallum<div><p></p><div class="separator" style="clear:both;text-align:center;"><a href="http://1.bp.blogspot.com/-nqb-_4dL7qc/UyJwn5EO8GI/AAAAAAAAElM/R62a3gqJw0g/s1600/sme+lend.jpg" style="margin-left:1em;margin-right:1em;"><img border="0" src="http://1.bp.blogspot.com/-nqb-_4dL7qc/UyJwn5EO8GI/AAAAAAAAElM/R62a3gqJw0g/s1600/sme+lend.jpg" alt="sme+lend.jpg" /></a></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">The Experian Moody's Analytics Small Business Credit Index has posted its forth consecutive quarterly improvement.</div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">"The Experian/Moody’s Analytics Small Business <a href="http://www.experian.com/business-information/small-business-credit-index.html" target="_blank">Credit Index</a> rose 1.2 points to 117 due to the growth of small-business credit balances. According to the Q4 2013 report, the increase marked the fourth consecutive quarter of improvement in small-business credit conditions and provided the highest index reading since data tracking began in 2011.</div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">"Credit is flowing more freely to small businesses," said Mark Zandi, chief economist at Moody’s Analytics. "With more credit, small businesses are increasingly able to expand their operations. This means more investment and jobs, and a stronger economy."</div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">Findings from the report indicated that the growth in credit balances was due in part to financial institutions loosening credit terms for small businesses, as well as an increase in business-to-business credit transactions."</div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">The index is a positive indication that the economic recovery from the Great Recession continues. SME's are principle drivers of economic growth. SMEs are the leading sector in job creation and, innovation. Each requiring access to capital to fund business growth. </div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">The improvement of the credit index is a positive indicator for the continued recovery of the financial health of the SME sector. </div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">SME's were especially hard hit during the Great Recession. The need for capital to fund growth and access to expanded credit facilities remain a pressing concern for the SME sector.</div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">Credit|Redi is a critical tool used by SME's to improve financial health and demonstrate creditworthiness to lenders and capital providers.</div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;">Download Credit|Redi on Google Play here. <a href="https://play.google.com/store/apps/details?id=com.wCreditRediMobileOffice">Get Credit|Redi</a></div></div><div class="separator" style="clear:both;text-align:center;"><a href="https://play.google.com/store/apps/details?id=com.wCreditRediMobileOffice" style="clear:left;float:left;margin-bottom:1em;margin-right:1em;text-align:justify;"><img border="0" src="http://2.bp.blogspot.com/-ad3vUhGjZfc/UyJzkyzdNmI/AAAAAAAAElY/0iQhw3F_ycI/s1600/credit+redi+logo.jpg" height="45" width="200" alt="credit+redi+logo.jpg" /></a></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;"></div></div><div style="background-color:#FFFFFF;color:#333333;font-family:'Open Sans', sans-serif, tahoma;font-size:14.285714149475098px;line-height:16.25px;margin-bottom:15px;margin-top:5px;max-width:99%;"><div style="text-align:justify;"><span style="font-size:14.285714149475098px;"> </span></div><div style="text-align:justify;"><span style="font-size:14.285714149475098px;"> </span></div><div style="text-align:justify;"><span style="font-size:14.285714149475098px;">Risk: credit, market, financial health</span></div></div></div>