marketinng - Blog - Global Risk Community2024-03-29T05:58:59Zhttps://globalriskcommunity.com/profiles/blogs/feed/tag/marketinngTRADE SHOW MYTHS – FOR THE INSURANCE AND BENEFITS INDUSTRIEShttps://globalriskcommunity.com/profiles/blogs/trade-show-myths-for-the-insurance-and-benefits-industries2012-02-20T14:24:09.000Z2012-02-20T14:24:09.000ZPhilip Eidehttps://globalriskcommunity.com/members/PhilipEide<div><p><u><b>MYTH</b></u><font>: Insurance and Benefits related Trade Shows drive sales for their exhibitors commensurate with their expectations and overhead costs.</font></p><div align="justify"><p><u><b>FACT</b></u>: The thousands and thousands of dollars that it costs to exhibit at a traditional 3-day trade show, costs including travel, lodging, shipping expenses, dining and entertainment, even lost day-to-day professional duties, are rarely justified with a strong financial ROI.</p></div><div align="justify"><p><u><b>MYTH</b></u>: Trade Shows, and your exhibit, deliver prospects who are generally self-qualified and ready to commit to your exhibit staff during the 3-day show.</p></div><div align="justify"><p><u><b>FACT</b></u>: Traditional 3-day Trade Shows, including your costly exhibit, generally attracts but a very narrow segment of your target market – therefore, these Trade Shows are able to drive but a small ROI at best. Compare that experience to participating in a <b>‘</b><b>Year Round’, 365-Day Internet-Based/Inbound Marketing Trade Show</b><font color="#0070C0"> </font>having built-in capabilities of attracting the broadest segment of your self-qualified, ready-to-buy target market.</p></div><div align="justify"><p><u><b>MYTH</b></u>: ‘<font color="#984806"><b>Inbound Marketing’</b></font>, via the multi-dimensional power of the Internet, cannot be counted on to deliver target market prospects, much less self-qualified people for my sales staff.</p></div><div align="justify"><p><u><b>FACTS</b></u>:</p></div><div align="justify"><p>• The Internet is used by 85% of Brokers, Employers, Employees, and Individuals for their Insurance and Benefits Research/Selection/Contractual/Purchasing processes.</p></div><div align="justify"><p>• Without an '<font color="#984806"><b>Inbound Marketing’ </b></font><b>Strategy</b> alongside your <b>‘</b><font color="#984806"><b>Outbound Marketing’ </b></font><b>Strategies</b> your website is nothing more than a ‘billboard in the dessert’(Hubspot) – searchers on the internet will not find your website without first knowing the name of your company!</p></div><div align="justify"><p>• <font color="#0070C0"><b>BenefitPlace.biz</b></font><font color="#0070C0"> </font>and <font color="#0070C0"><b>BPTradeShow.com</b></font><font color="#0070C0"> </font>were both developed as 24/7 internet Gateways between internet searchers working to fulfill specific risk protection needs and your business sales staff.</p></div><div align="justify"><p><u><b>HOW DOES BPTRADES.COM WORK</b></u><b>?</b></p></div><div align="justify"><p>Just like anyone searching the internet for product information would do, your Target Market prospect(s) begin a product information search - on a search engine such as ‘Google’, by using ‘specific words’ to best describe what it is they are looking for. These ‘keywords’ then drive Google to first list out, then link the searcher directly to <font color="#0070C0"><b><a href="http://benefitplace.biz/">BenefitPlace.biz</a></b></font><font color="#0070C0"> </font>and/or <font color="#0070C0"><b><a href="http://www.bptradeshow.com/about.php">BPTradeShow.com</a> </b></font>where then your<b> <font color="#444444">‘</font></b><b><font color="#444444">BenefitPlace Listing’</font></b><font color="#0070C0"> </font>links to your <font color="#444444"><b>‘</b><b>BPTradeShow</b><b> </b><b>Exhibit</b><b>’</b></font>, which in turn<b> links directly to your Sales Door</b>!</p></div><div align="justify"><p><u><b>WHAT ARE THE RESULTS</b></u><b>?</b></p></div><div align="justify"><p>Qualified prospects research your Plans, Programs, and Services enabling them to make educated determinations as to what best meets their needs. They then contact you through your Website and/or Contact Information. You then have the opportunity to convert their interest(s) into a Client!</p></div><div align="justify"><p><u><b>CONCLUSIONS</b></u><b>:</b></p></div><div align="justify"><p><u><b>Value of Traditional Trade Shows</b></u>.</p></div><div align="justify"><p>Traditional 3-day Trade Shows may play an important role in your Overall<b> </b>Marketing Strategy despite their relatively narrow target market audience, very high overhead costs, and questionable ROI.</p></div><div align="justify"><p><u><b>Value of 24/7 365-Day Virtual Trade Shows</b></u>.</p></div><div align="justify"><p>This new opportunity leverages the combined powers of the Internet, Social Media(s), Search Engines, and SEO, resulting in driving qualified prospects to come ‘knocking at your door’! The ‘new’ marketing norm<b> </b>– <b>‘</b><font color="#984806"><b>Inbound Marketing</b></font><b>’</b>, is <u>NOW</u>!<b> </b>It is<b> </b>not merely one’s futuristic concept designed to drives sales.</p></div><div align="justify"><p><u><b>Remaining Competitive</b></u><b>:</b></p></div><div align="justify"><p>Companies that depend exclusively on traditional <b>‘</b><font color="#984806"><b>Outbound Marketing’ </b></font>including cold calling, mail marketing, traditional 3-day Trade Shows several times per year, etc., will lose significant market share in the next 2-5 years due to competitors utilization of more efficient and effective <b>‘</b><font color="#984806"><b>Inbound Marketing’</b></font><font color="#984806"> </font>strategies.</p></div><div align="justify"><p><u><b>Your Solution</b></u><b>:</b></p></div><div align="justify"><p>While it may take a bit if time to get a strong ROI via a campaign of <b>‘</b><font color="#984806"><b>Inbound Marketing’</b></font><font color="#984806"> </font>utilizing <font color="#0070C0"><b><a href="http://www.benefitplace.biz/about-us.html">BenefitPlace.biz</a></b></font><font color="#0070C0"> </font>and <font color="#0070C0"><b><a href="http://bptradeshow.com/about.php">BPTradeShow.com</a></b></font>, in general, one case sold through these sites will more than cover the combined cost of both your Exhibit and Listing(s). <u>Do not wait</u>! Marketing strategies today are in constant change along with the marketplace! Let <font color="#0070C0"><b><a href="http://www.benefitplace.biz/">BenefitPlace.biz</a></b></font><font color="#0070C0"> </font>and <font color="#0070C0"><b><a href="http://www.bptradeshow.com/">BPTradeShow.com</a></b></font><font color="#0070C0"> </font>help you gain a much stronger, more sustained market share by utilizing a dedicated <b>‘</b><font color="#984806"><b>Inbound Marketing’</b></font><font color="#984806"> </font>strategy that leverages the powers of the Internet, Social Media, and Search Engine Optimization (SEO).</p></div><div align="justify"><p><u><b>YOUR CALL TO ACTION – GET STARTED!</b></u></p></div><div align="justify"><p>Email: <font color="#0070C0"><b>max@benefitplace.biz</b></font></p></div><div align="justify"><p>Call: <font color="#0070C0"><b>216.577.5579</b></font></p></div><div align="justify"><p><font color="#0070C0"><b><a href="http://www.benefitplace.biz/">BenefitPlace.biz</a></b></font><font color="#0070C0"> </font>and <font color="#0070C0"><b><a href="http://www.bptradeshow.com/">BPTradeShow.com</a></b></font><font color="#0070C0"> </font>sell space on their marketing websites. They are not in competition with the sale of any insurance and benefits products and/or services.</p></div><div align="justify"><p>Currently the Exhibit rates for the 24/7 365-day virtual <font color="#0070C0"><b><a href="http://www.bptradeshow.com/">BPTradeShow.com</a></b></font><font color="#0070C0"> </font>site have been discounted<b> 50%. </b>They begin now<b> </b>at $2,880 for the entire year and include a ‘free’ <font color="#0070C0"><b><a href="http://www.benefitplace.biz/">BenefitPlace.biz</a></b></font><font color="#0070C0"> </font>Listing.</p></div><div align="justify"><p><font size="2"> </font></p></div><div align="justify"><p><font size="2"> </font><font size="2"><b>Contributed By - Maxine Collin, COO</b></font></p></div><div align="justify"> <span style="font-size:small;">BenefitPlace.biz</span></div><div align="justify"><p><font size="2"> BPTradeShow.com</font><font size="2"> </font></p></div></div>