Learning How to Test and Learn
By: MIT CISR
Ross, Jeanne W. and Fonstad, Nils O.
IT Investment and Portfolio Management
IT-based Business Transformation
Abstract: To counter pervasive uncertainties in the business and technology environment and prioritize the most strategic innovation projects from myriad options, companies can take a test-and-learn approach to innovation investments. From our analysis of top-performing firms, we have identified three principles around which test-and-learn capabilities can be built: articulate a vision that focuses and guides innovation efforts; foster experimentation throughout the organization; and deepen engagement to coordinate interdependencies. This briefing describes each principle and discusses how one large firm, Deutsche Telekom, has applied these principles to increase the strategic impact of its digital innovations.
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