Learning How to Test and Learn

By: MIT CISR

Author(s)

Ross, Jeanne W. and Fonstad, Nils O.

Type:

Research Briefing

Topics:

Digital Innovation

Business Agility

IT Governance

IT Investment and Portfolio Management

IT-based Business Transformation

2018-02-15

Abstract: To counter pervasive uncertainties in the business and technology environment and prioritize the most strategic innovation projects from myriad options, companies can take a test-and-learn approach to innovation investments. From our analysis of top-performing firms, we have identified three principles around which test-and-learn capabilities can be built: articulate a vision that focuses and guides innovation efforts; foster experimentation throughout the organization; and deepen engagement to coordinate interdependencies. This briefing describes each principle and discusses how one large firm, Deutsche Telekom, has applied these principles to increase the strategic impact of its digital innovations.

You can download the article in the below link:

2018_0201_TestAndLearn_FonstadRoss.pdf

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