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The routes to market that Consumer Packaged Goods (CPG) companies use to sell and service their trade account is essentially critical.picture-1-Go-to-Market-225x300.jpeg?profile=RESIZE_710x It determines their sales volume, their ability to deliver the proper levels of customer service in a cost-effective manner, and their success at securing scarce retail shelf space for their products.

Yet, only a few CPG companies have a comprehensive conceptual framework for optimizing their routes to market.

Diving into a Go-to-Market (GTM) Strategy

The Go-to-Mark

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