Pricing has always been a high-stakes game. Miss the market by even a few percentage points and you either leave revenue on the table or bleed customers to a cheaper competitor. For years, businesses managed this challenge with rule-based tools, manual audits, and dashboards that told them what happened long after it already had. That model is breaking down. The volume of pricing data has exploded, competitors reprice algorithmically around the clock, and the window between insight and action h
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