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Marketers are fascinated by why some products or services achieve massive popularity while others are swiftly forgotten. Historically, the same charm that once glued people to their TV screens now compels us to frequently check our smartphones.

Nir Eyal, the author of the bestseller "Hooked: How to Build Habit-Forming Products," illustrates how the most engaging products follow a strategy called "the Hooked Model." With his background in both technology and psychology, Eyal has developed this mod

Traditional B2B marketing typically involves communicating with a large number of prospective customers with the expectation that a small percentage of them will interact with your website and initiate a conversation about your product or service.

Conversely, Conversational Account-based Marketing (ABM) is a proactive and systematic approach to Marketing that leaves nothing to chance. Using a conversational marketing platform, targeted bots, or account-specific advertisements, marketers must init