Customer relationship management (CRM) is a term that refers to a blend of various strategies; practices and technologies, which help a company to improve, manage and evaluate customer interactions.
CRM plays a crucial role because customers are the most important entities of a business, which ensures the existence of any company. In addition, the objective of CRM is to retain customers and generate more sales.
There is a wide range of benefits offered by CRM software or solutions to the companie
