Another Successful Example on How to Compete: Putting Customers before Products (From Selling Hospital Beds to Protecting Patients)
Source:
MIT - CISR
Authors:
Moloney, Kate
Ross, Jeanne W.
Beath, Cynthia M.
Abstract: Hill-Rom Holdings started producing wooden furniture for hospitals in 1929. By 2017, the company was a diversified medical technology and services company. To leverage digital technologies, Hill-Rom was transforming from its traditional lines of business to a company that was leveragin |