Big Data is currently garnering a tremendous amount of attention.

1 When compared to the vast quantities of data in the recent past, thought leaders often point to three key attributes—volume, velocity, and variety.

2 The analysis of these three key attributes can be extended into understand- ing what Big Data means to the financial planning and analysis function.

This article identifies the technology developments converging to create the Big Data rush and examines how the financial planning function is impacted by volume, velocity, and variety of data. It seeks to help financial planners leverage these Big Data differences into better performance management and more effec- tive planning. 

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