IMARC Group, a leading market research company, has recently releases report titled “GCC Craft Beer Market Report by Product Type (Ales, Lagers, and Others), Age Group (21-35 Years Old, 40-54 Years Old, 55 Years and Above), Distribution Channel (On-Trade, Off-Trade), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the GCC craft beer market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the GCC Craft Beer Market?
The GCC craft beer market size is projected to exhibit a growth rate (CAGR) of 11.5% during 2024-2032.
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Factors Affecting the Growth of the GCC Craft Beer Industry:
- Changing Consumer Preferences and Tastes:
One of the primary drivers of growth in the GCC craft beer market is the changing consumer preferences and tastes. With increasing globalization, exposure to diverse cultures, and a growing expatriate population, there is a rising demand for unique and artisanal beer offerings among consumers in the GCC region. Craft beer appeals to consumers seeking authentic, high-quality, and flavorful beer options, distinct from mass-produced commercial beers. Additionally, the younger demographic in the GCC, particularly millennials and Generation Z, are more adventurous and open to experimenting with different beer styles and flavors, driving demand for craft beer products. As a result, breweries in the GCC are innovating and diversifying their craft beer offerings to cater to evolving consumer preferences and tastes, fueling market growth.
- Regulatory Environment and Market Liberalization:
The regulatory environment and market liberalization play a significant role in shaping the growth of the GCC craft beer market. Historically, the GCC countries have stringent regulations governing the production, distribution, and consumption of alcoholic beverages, including beer. However, in recent years, there has been a gradual relaxation of these regulations, with some GCC countries easing restrictions on alcohol sales and consumption, particularly in designated areas such as hotels, resorts, and licensed establishments. This regulatory evolution has created opportunities for craft breweries to enter the market, expand their distribution networks, and reach a broader consumer base. Moreover, the emergence of craft beer festivals, tasting events, and brewpubs in the GCC region has contributed to greater awareness and appreciation of craft beer culture, driving market growth.
- Tourism and Expat Population:
Tourism and the expatriate population are significant drivers of growth in the GCC craft beer market. The GCC region attracts many tourists and expatriates from around the world, bringing diverse cultural influences and beer-drinking traditions to the region. Craft breweries in the GCC capitalize on this cultural diversity by offering a wide range of beer styles, flavors, and brewing techniques that appeal to both local consumers and international visitors. Moreover, the hospitality sector, including hotels, restaurants, and bars, plays a vital role in promoting craft beer consumption and providing platforms for craft breweries to showcase their products. As tourism continues to grow and the expatriate population remains substantial in the GCC, the demand for craft beer is expected to rise, driving further expansion of the craft beer market in the region.
GCC Craft Beer Market Report Segmentation:
The report is organized into distinct sections as follows:
By Product Type:
- Ales
- Lagers
- Others
Based on product type, the market has been divided into ales, lagers, and others.
By Age Group:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
On the basis of age group, the market has been divided 21-35 years old, 40-54 years old, and 55 years and above.
By Distribution Channel:
- On-Trade
- Off-Trade
Based on the distribution channel, the market has been divided into on-trade and off-trade.
Country Insights:
- Saudi Arabia
- UAE
- Qatar
- Bahrain
- Kuwait
- Oman
Based on the country, the market has been divided into Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait, and Oman.
GCC Craft Beer Market Trends:
The rising demand for locally brewed craft beers represents one of the key factors influencing the growth of the craft beer market across the GCC region. This is driven by consumers' desire for authenticity, quality, and unique flavors which is boosting the market growth. GCC breweries are increasingly focusing on using locally sourced ingredients and incorporating regional influences into their beer recipes to cater to the local palate and showcase cultural diversity.
Additionally, there is a growing interest in experimental and specialty beer styles, such as sour beers, barrel-aged beers, and collaborations between breweries, reflecting a culture of innovation and creativity within the craft beer community. Moreover, the emergence of craft beer festivals, tasting events, and brewery tours in the GCC region provides opportunities for consumers to explore and experience the diverse offerings of craft breweries, fostering greater awareness and appreciation of craft beer culture in the region.
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Other Key Points Covered in the Report:
- COVID-19 Impact
- Porters Five Forces Analysis
- Value Chain Analysis
- Strategic Recommendations
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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