IMARC Group, a leading market research company, has recently releases report titled “India E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Region 2024-2032”. The India e-commerce market size reached US$ 92.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 259.0 Billion by 2032, exhibiting a growth rate (CAGR) of 29.3% during 2024-2032.
The rising internet usage as well as the broad utilization of smartphones are the factors responsible for the expansion of the India e-commerce market. Additionally, India has become one of the fastest-growing e-commerce markets globally, with over half a billion internet users. The rise of digital payment platforms and improved logistics infrastructure are making online shopping more accessible and convenient for consumers across urban and rural areas.
Moreover, the COVID-19 pandemic has accelerated the shift toward online shopping, as consumers seek safer and more convenient options to purchase goods and services. Besides this, major e-commerce players, such as Amazon and Flipkart, are expanding their reach and investing heavily in technology and supply chain capabilities to cater to this increasing demand.
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India E-Commerce Market Trends:
Technological advancements and evolving consumer preferences are significant trends shaping the India e-commerce market. In addition to this, the adoption of artificial intelligence and machine learning (ML) in e-commerce platforms is enhancing the shopping experience by providing personalized recommendations along with improving customer service through chatbots and virtual assistants. The rise of social commerce, where social media platforms are used to facilitate online shopping, is also gaining traction, driven by the increasing influence of social media on consumer behavior.
Furthermore, there is a growing need for diverse product categories, including fashion, electronics, and groceries, leading to the expansion of e-commerce into new verticals. Sustainable and eco-friendly products are also becoming more popular as consumers become more environmentally aware, which is anticipated to drive the India e-commerce market over the forecasted period.
India E-Commerce Market Segmentation:
Breakup by Type:
- Home Appliances
- Apparel, Footwear and Accessories
- Books
- Cosmetics
- Groceries
- Others
Breakup by Transaction:
- Business to Business (B2B)
- Business to Consumer (B2C)
- Consumer to Consumer (C2C)
- Others
Breakup by Payment Mode:
- Cash Payment
- Bank Transfer
- Card Payment
- Digital Wallet
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Ask Analyst for Customization and Explore Full Report with TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=5798&flag=C
Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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