Market Overview & Summary
The gifting market size in India reached USD 816.3 Million in 2025 and is projected to reach USD 1,089.9 Million by 2034, exhibiting a compound annual growth rate (CAGR) of 3.10% during 2026-2034. The industry is expanding due to rising disposable incomes, rapid digital transformation, and an escalating consumer demand for personalized and corporate gifting solutions. Market growth is further accelerated by the proliferation of e-commerce channels and digital gifting options, including e-gift cards and virtual experiences. As businesses increasingly adopt AI-driven recommendations and integrated digital payment ecosystems, the market continues to experience robust momentum across diverse retail and corporate applications.
Market Size & Forecast
Market Size (2025): USD 816.3 Million
Projected Market Size (2034): USD 1,089.9 Million
CAGR (2026 - 2034): 3.10%
Key Market Trends & Insights
By Purpose: Segmented into Corporate Gifting and Personal Gifting.
By Type: Segmented into Souvenirs, Personal Accessories, Decorative Items, Greeting Cards, E-Gift Vouchers, and Others.
By Sales Channel: Segmented into Local Shops, Exclusive Outlets, Multi-Branded Shops, Online, and Others.
By Region: Segmented into North India, South India, East India, and West India.
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Key Market Trends
Growth of Digital Gifting
The digital gifting trend in India is expanding rapidly, driven by increasing internet penetration, mobile payment adoption, and the convenience of instant gifting solutions. E-gift cards are becoming a preferred choice among consumers and corporates, offering flexibility across major retail brands, online platforms, and entertainment services. Virtual experiences, including online workshops, personalized video messages, and digital memberships, are gaining traction as buyers seek innovative options. Digital wallets and UPI-integrated solutions further fuel this trend by allowing seamless transactions and instant transfers. Businesses are enhancing user engagement with AI-driven personalized recommendations, subscription models, and blockchain-secured assets, including NFTs and virtual collectibles. For example, in August 2024, Aditya Birla Capital Digital introduced DigiGold Gifting, Family Health Scan, and SIMPLiNVEST on its ABCD platform to offer seamless digital asset gifting.
Rise of Personalized Gifting
The demand for personalized gifting in India is rising as consumers seek unique and meaningful ways to express emotions. Customization options such as engraved jewelry, monogrammed accessories, and photo-printed items are gaining popularity across birthdays, weddings, and corporate events. AI-driven platforms enhance this experience by analyzing preferences, past purchases, and recipient interests to suggest suitable gifts. Personalized hampers featuring curated selections of gourmet treats, skincare, and lifestyle products are in high demand. In October 2024, Bakingo launched premium Diwali hampers featuring a "Make Your Own Hamper" option to blend traditional flavors with modern elegance. The continuous rise of digital printing and laser engraving technologies has further expanded customization possibilities, with e-commerce platforms and D2C brands driving seamless online ordering and delivery.
Strategic Market Dynamics
Growth Drivers
Rising Disposable Incomes: An expanding tech-savvy consumer base with higher purchasing power supports the demand for premium, customized, and experiential gifting options.
Digital Transformation and Payment Integration: Increasing internet penetration, mobile payment adoption, and UPI integrations facilitate seamless, instant digital gifting transactions.
E-Commerce and D2C Expansion: The proliferation of direct-to-consumer brands and robust e-commerce logistics enable extensive personalization options and rapid delivery services.
Competitive Landscape & Key Company Insights
The India gifting market features a competitive landscape characterized by established e-commerce platforms, specialized D2C brands, and digital financial solution providers. Market participants focus on enhancing user convenience through rapid fulfillment networks, celebrity-endorsed authenticity, and technological innovation.
Recent Developments:
October 2024: Bakingo launched premium Diwali hampers featuring a customizable "Make Your Own Hamper" feature to enhance the festive experience for consumers.
August 2024: Aditya Birla Capital Digital launched three new products on its ABCD platform, including DigiGold Gifting for seamless digital gold transfers and SIMPLiNVEST for systematic investments.
August 2024: FlowerAura launched an exclusive Rakhi collection featuring celebrity endorsements from Gurmeet Choudhary, Ashnoor Kaur, Ashi Khanna, and Ruhaanika Dhawann to emphasize e-commerce authenticity.
February 2024: IGP.com launched a 30-minute instant delivery service in India, offering over 250 products across more than 2000 pin codes to elevate the rapid gifting experience.
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India Gifting Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India gifting market share. It includes forecasts for the period 2026-2034 and historical data from 2020-2025 for the following segments.
Purpose Insights:
Corporate Gifting
Personal Gifting
Type Insights:
Souvenirs
Personal Accessories
Decorative Items
Greeting Cards
E-Gift Vouchers
Others
Sales Channel Insights:
Local Shops
Exclusive Outlets
Multi-Branded Shops
Online
Others
Regional Insights:
North India
South India
East India
West India
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Frequently Asked Questions (FAQs)
1. What is the current value and projected growth of the India Gifting Market?
According to IMARC Group, the market reached USD 816.3 Million in 2025 and is projected to reach USD 1,089.9 Million by 2034, growing at a CAGR of 3.10% (2026–2034).
2. What is driving the growth of the market?
Growth is driven by rising disposable incomes, digital transformation, and increasing demand for personalized and corporate gifting solutions.
3. What are the key trends in the India gifting market?
Key trends include rapid growth of digital gifting, rising popularity of e-gift cards, and increasing demand for virtual and experience-based gifts.
4. Why is digital gifting gaining popularity in India?
Digital gifting is growing due to convenience, instant delivery, mobile payments, and seamless integration with e-commerce platforms and UPI systems.
5. Which segments are driving demand in this market?
Major demand comes from personal gifting (festivals, birthdays), corporate gifting, and customized gift solutions, supported by evolving consumer preferences.
Strategic Insight & Verdict
Having analyzed the trajectory of India’s gifting market, we observe a decisive shift toward personalization and experience-led offerings driven by digital discovery and occasion-based consumption. Demand is increasingly shaped by premiumization and curated assortments. Companies that leverage data analytics, customization capabilities, and seamless omnichannel fulfillment will secure long-term advantage as consumers prioritize convenience, uniqueness, and emotional value in gifting decisions.
Verified Data Source: India Gifting Market Report by IMARC Group
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