MARKET OVERVIEW
The Malaysia alternative data market size reached USD 37.47 Million in 2024 and is expected to reach USD 565.19 Million by 2033. It is projected to grow at a CAGR of 35.19% during the forecast period from 2025 to 2033. Key growth drivers include government-led digital infrastructure expansion, rapid e-commerce and digital payments adoption, fintech innovations, and increasing demand for data-driven risk analytics. the report offers a comprehensive analysis of the industry, including Malaysia alternative data market share, and regional insights.
STUDY ASSUMPTION YEARS
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
MALAYSIA ALTERNATIVE DATA MARKET KEY TAKEAWAYS
- Current Market Size: USD 37.47 Million in 2024
- CAGR: 35.19%
- Forecast Period: 2025-2033
- Government initiatives supporting digital infrastructure expansion are accelerating market growth.
- Rapid digital payments and e-commerce adoption are generating vast alternative data, aiding financial institutions.
- Cloud and AI infrastructure investments are enabling high-performance data processing capabilities.
- Segmentation includes data types like credit/debit transactions and social sentiment data.
- The market addresses various industries, including BFSI, automotive, and media.
- Major end users include hedge fund operators, investment institutions, and retail companies.
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MARKET TRENDS
Malaysia’s rapid adoption of digital payments and e-commerce platforms is creating extensive volumes of alternative data such as transaction logs and consumer behavior patterns. Financial institutions leverage this data to improve creditworthiness assessments and fraud detection. For SMEs and consumers lacking traditional credit histories, these non-traditional data sources provide critical insights, enabling more nuanced underwriting. This trend highlights how consumer digital footprints significantly influence Malaysia’s alternative data market growth. For instance, Provenir’s AI Decisioning Platform, awarded "Data Solution of the Year – Finance" in April 2025, integrates over 120 global data partners.
The expansion of data centers and cloud infrastructure investments are reinforcing the Malaysia alternative data market. These infrastructures enable the storage, processing, and real-time analysis of large alternative datasets such as IoT signals and satellite imagery. The robust infrastructure supports financial services’ demand for high-performance computing, exemplified by the Kenanga Alternative Series: Islamic Global Responsible Strategies Fund launched in August 2024, leveraging big data and AI for Shariah-compliant investment decisions.
The increasing demand for data-driven risk analytics, fintech innovation, and government initiatives to build regional digital and fintech hubs drive market expansion. Investments in cloud, AI, and large-scale computational capabilities underpin scalable applications of alternative data in Malaysia, positioning the country as a regional leader in fintech and data utilization.
MARKET GROWTH FACTORS
Government-led digital infrastructure expansion is a critical growth factor for the Malaysia alternative data market. The nation’s commitment to building robust cloud and AI infrastructure facilities facilitates vast alternative data storage and processing, enabling innovative applications across industries. This expansion supports Malaysia’s ambitions to become a regional data and fintech hub, accelerating the adoption of alternative data-driven solutions.
The rapid adoption of digital payment systems and e-commerce has created rich alternative data sources. Financial institutions utilize these data streams extensively for credit scoring, fraud detection, and customer segmentation. This evolution has increased access to inclusive financial services and fostered more precise risk assessments, leading to improved financial inclusion and more diverse market participation.
Fintech innovation, particularly leveraging AI and machine learning, has fueled the alternative data market’s growth. Examples include advanced platforms like Provenir’s AI Decisioning Platform and investment funds incorporating big data analytics for Shariah-compliant investments. These developments reflect the growing sophistication and applicability of alternative data-driven technologies in Malaysia, driving demand and market expansion.
For more details, visit the Malaysia Alternative Data Market: https://www.imarcgroup.com/malaysia-alternative-data-market
MARKET SEGMENTATION
Data Type Insights:
- Credit and Debit Card Transactions
- Email Receipts
- Geo-location (Foot Traffic) Records
- Mobile Application Usage
- Satellite and Weather Data
- Social and Sentiment Data
- Web Scraped Data
- Web Traffic
- Others
Industry Insights:
- Automotive
- BFSI
- Energy
- Industrial
- IT and Telecommunications
- Media and Entertainment
- Real Estate and Construction
- Retail
- Transportation and Logistics
- Others
End User Insights:
- Hedge Fund Operators
- Investment Institutions
- Retail Companies
- Others
States Insights:
- Selangor
- W.P. Kuala Lumpur
- Johor
- Sarawak
- Others
RECENT DEVELOPMENTS & NEWS
In April 2025, Provenir won the "Data Solution of the Year – Finance" at the 2025 Data Breakthrough Awards for its AI Decisioning Platform, which integrates data, automation, and analytics to reduce fraud and enhance credit risk decisions. In August 2024, the Kenanga Alternative Series: Islamic Global Responsible Strategies Fund was launched, developed in partnership with Chicago Global Capital, leveraging big data and AI for Shariah-compliant investment strategies. These developments highlight the integration of advanced AI and big data in Malaysia’s alternative data ecosystem.
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