In 2024, the global mobile gaming market was valued at USD 102.7 billion and is anticipated to reach USD 184.8 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.4% during the forecast period. This robust growth is primarily driven by the widespread adoption of advanced gaming technologies and the rising use of smartphones. The increasing popularity of esports is also a major factor contributing to the expansion of the market. Additionally, the rollout of 5G technology is expected to provide faster data speeds, further fueling the mobile gaming industry's growth. As disposable income rises, more people will be able to afford smartphones, leading to an increase in the number of gamers.
Key players in the global mobile gaming market are focusing on expanding their portfolios across different genres, updating games, and exploring new markets through partnerships and acquisitions. Non-gaming companies are also entering the industry, attracted by its lucrative growth potential. For example, in 2021, Netflix began testing games within its mobile app for users in Poland, offering titles like "Stranger Things: 1984" and "Stranger Things 3" to paid subscribers.
In recent years, the esports industry has seen significant growth, with an increase in both viewership and revenue. This surge is largely attributed to the rising popularity of esports events, though it's not just about the money contributed by viewers.
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Key Insights:
- In 2024, Android led the market with over 45% of the revenue share, driven by the proliferation of Android mobile games.
- The 24–44 age group held a 50% market share in 2024, driven by the widespread adoption of advanced technology, especially smartphones.
- Smartphones with specialized gaming features attracted more users within this demographic, enhancing their gaming experience.
- Growing female interest in video games within this age group has encouraged media and entertainment companies to introduce new offerings.
- The freemium model is expected to grow at a CAGR of over 40% from 2024 to 2030, driven by in-game purchases.
- Freemium games generate revenue through in-app purchases, advertisements, and virtual item sales, offering basic gameplay for free.
- Game design in freemium models balances challenges to maintain user engagement and spending.
- North America dominated the mobile gaming market in 2024 with a 55% market share, supported by a strong gaming culture and high smartphone adoption rates.
- The transition from 4G to 5G networks in North America is expected to enhance mobile gaming experiences.
- The Asia-Pacific (APAC) region is forecasted to grow at a CAGR of over 10.8% from 2024 to 2030, driven by China’s expanding middle class and increasing smartphone penetration.
- Rising internet penetration in APAC is expected to reach 54.4% by 2025, boosting mobile gaming accessibility.
- Smartphone penetration in APAC is projected to rise from 61% in 2018 to 83% by 2025, according to GSMA Intelligence.
- The popularity of mobile games in China significantly contributes to APAC's growth in the mobile gaming market.
- APAC's mobile gaming market growth is also driven by increasing internet connectivity and rising mobile phone sales.
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