In 2023, the mobile virtual network operator (MVNO) market was valued at USD 79.2 billion, and it is expected to grow at a CAGR of 8.8% from 2024 to 2030, reaching USD 141.9 billion by the end of the forecast period.
The market's expansion is driven by the increasing penetration of mobile devices and the demand for affordable mobile services, alongside the growing need for triple-play services in developing countries and the rising demand for high-speed internet access.
While traditional full MVNOs have long led the market in revenue generation, newer entrants are focusing on offering value-added services. Companies such as banks, smartphone manufacturers, supermarkets, and media firms have entered the MVNO space with innovative business models, posing competitive challenges for established players through cost-effective strategies.
As a result, traditional market leaders are also shifting focus to value-added services, such as IP-PBX, managed services, and business applications, in addition to pricing differentiation. These services can contribute up to 25% of revenue and, when bundled with other calling plans, can help enhance profitability.
Regional Outlook:
- The prepaid segment is expected to grow at a faster pace, with a CAGR of over 9.3%, due to its customization options and pay-as-you-go model.
- In 2023, the postpaid segment held the largest revenue share, with customers benefiting from monthly billing, unlimited services, and data rollover.
- Discount MVNOs dominated the market in 2023, and their leadership is expected to continue due to digitalization campaigns, their ability to engage customers, and competitiveness within the telecom sector.
- Cellular M2M MVNOs are anticipated to see significant growth due to increasing cellular connectivity across devices, enhanced 3G M2M technology, and broader mobile network coverage.
- Full MVNOs accounted for over 55% of the revenue share in 2023, a trend that is expected to continue, driven by their control over SIM cards, value-added services, and customer relationships.
- The consumer segment held the largest revenue share in 2023, supported by the growing number of mobile device subscriptions and increasing use of data-intensive applications such as video streaming and web browsing.
- The European market has led in recent years due to the high adoption of advanced technologies, infrastructure development, and a large number of MVNOs, with VoIP services further boosting market growth.
- The APAC region is expected to experience the fastest growth, driven by partnerships between MVNOs and mobile phone manufacturers.
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