As indicated in the latest market research report published by IMARC Group, titled "Thailand E-Commerce Market Report by Business Model (B2C, B2B, C2C, Others), Mode of Payment (Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, Others), Service Type (Financial, Digital Content, Travel and Leisure, E-Tailing, Others), Product Type (Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, Others), and Region 2025-2033," the report presents a thorough review featuring the Thailand e-commerce market growth, share, trends, and research of the industry.
Market Size & Future Growth Potential:
The Thailand e-commerce market size reached USD 107.20 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,156.38 Billion by 2033, exhibiting a growth rate (CAGR) of 26.85% during 2025-2033.
Latest Market Trends:
Thailand's e-commerce market is dynamic, with a significant shift towards mobile-first commerce as the country has an extremely high smartphone penetration rate. Social commerce has become a key driver and is deeply intertwined with the consumer journey; among other things, Facebook, Instagram, and, to a greater extent, TikTok, are no longer platforms solely for product discovery but are crucial sales channels through live streaming and in-app shoppable features.
The creator economy is growing and this is a key factor behind the success of the trend, as the role of influencers in garnering the confidence of potential buyers and thereby increasing the purchase volume is very important. Furthermore, consumer preferences seem to be evolving rather fast, for instance, most last-mile delivery services are expected to be very fast and reliable hence heavy investments in logistics and warehouse automation are being made.
Moreover, the trend towards having more and more payment options is leading to the rise of digital wallets and BNPL services that are becoming very popular and are seen as a source of financial flexibility that attracts a wide range of people. As if that were not enough, the demand for a green lifestyle is also gaining ground and the number of people who are conscious of this issue is steadily increasing; shoppers are, for example, choosing brands more and more because those brands are socially responsible and offer environmentally friendly packaging which in turn implies an increasingly sophisticated and value-based market when it comes to online purchasing habits.
Market Scope and Growth Factors:
The massive growth of the Thailand e-commerce market has been supported by many positive factors that have contributed to its fundamental growth. The comprehensive and continuously improving internet infrastructure, especially the rapid implementation of 5G networks, is the core connectivity that allows for easy online shopping even in the less populated areas and thus making the total addressable market bigger.
One of the most important factors among many others is the support from the government, especially the national strategy for 4.0 Thailand and good policy for the digital economy. These are the most active promoters of the environment that is conducive to the success of digital businesses. Besides, a turn to the sophisticated digital payment ecosystem is an essential factor only too glad to see the trend that has taken place. The uptake of real-time payment platforms such as PromptPay has made it very popular with both local and international e-wallets and BNPL services, so the phase of the transaction has become a point of less resistance and therefore with higher rates of conversion simply takes place.
Besides that, the consumer digital acceleration after the pandemic has changed consumer behavior irrevocably, making online shopping a preferred activity for a significant portion of a very diverse population in different product categories from food to luxury goods. This change of behavior is only made larger by the sizable investments of the local and international players in marketing, technology, and logistics, the result being a very competitive market with a lot of innovations and which is continuously raising the customer value proposition and therefore driving the market as a whole.
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Recent News and Developments:
- Government Digital Wallet Success: Thailand's digital wallet scheme reached 14.5 million beneficiaries in Phase 1, distributing 10,000 baht each through the Thang Raj app, which experienced a 10-fold increase in daily registrations following the program announcement
- Mobile Payment Surge: Mobile wallet adoption is accelerating rapidly, with current usage at 23% of all transactions and projected to reach 63% by 2025, supported by government initiatives and improved financial technology infrastructure
- TikTok Shop Mall Expansion: The platform launched in Thailand with over 1,000 certified brands, providing secure shopping environments with free shipping benefits and comprehensive buyer protection to boost consumer confidence
- Logistics Infrastructure Growth: Same-day and next-day delivery services have become standard in major cities, with integrated tracking systems and direct partnerships between e-commerce platforms and regional delivery providers
- Revenue Milestone Achievement: Thailand's e-commerce market generated 1.1 trillion baht in revenue during 2024, representing 14% year-over-year growth compared to 980 billion baht in 2023
- International Competition Intensification: Foreign e-commerce giants are increasing their market presence, leading to higher service standards, more competitive pricing, and enhanced customer experience across all platforms
- Social Commerce Integration: Live streaming sales and social media shopping features are gaining significant traction, with platforms integrating entertainment content with direct purchasing capabilities to engage younger demographics
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/thailand-e-commerce-market
Comprehensive Market Report Highlights & Segmentation Analysis:
Segmentation by Business Model:
- B2C
- B2B
- C2C
- Others
Segmentation by Mode of Payment:
- Payment Cards
- Online Banking
- E-Wallets
- Cash-On-Delivery
- Others
Segmentation by Service Type:
- Financial
- Digital Content
- Travel and Leisure
- E-Tailing
- Others
Segmentation by Product Type:
- Groceries
- Clothing and Accessories
- Mobiles and Electronics
- Health and Personal Care
- Others
Segmentation by Region:
- Bangkok
- Eastern
- Northeastern
- Southern
- Northern
- Others
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Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Key highlights of the Report:
- Historical Market Performance
- Future Market Projections
- Impact of COVID-19 on Market Dynamics
- Industry Competitive Analysis (Porter's Five Forces)
- Market Dynamics and Growth Drivers
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Market Ecosystem and Value Creation Framework
- Competitive Positioning and Benchmarking Strategies
Major Advantages of the Report:
- This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
- Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
- The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.
Why Choose IMARC Group:
- Extensive Industry Expertise
- Robust Research Methodology
- Insightful Data-Driven Analysis
- Precise Forecasting Capabilities
- Established Track Record of Success
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- Tailored Solutions to Meet Client Needs
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Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.
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