Market Research

Market Overview

The Indonesia Industrial Design Market is poised for steady growth, expanding from a valuation of USD 290.46 million in 2023 to an anticipated USD 425.21 million by 2032. This progression reflects a compound annual growth rate (CAGR) of 4.30% during the forecast period from 2024 to 2032. The growing focus on innovation, product differentiation, and user-centric designs across various industries—including automotive, consumer electronics, packaging, and furniture—is significantly fueling the expansion of this market. Businesses are increasingly investing in industrial design to enhance brand identity and improve functionality, aesthetics, and consumer appeal of their products. In addition, the rise of small and medium enterprises (SMEs) and start-ups is encouraging the adoption of modern design practices to stay competitive. Government support for creative economy sectors and digital transformation initiatives are further augmenting the role of design in product development and market competitiveness. As industries continue to evolve, industrial design is emerging as a key differentiator, playing a vital role in shaping Indonesia’s manufacturing and consumer goods landscape.

Market Drivers

1. Expansion of Manufacturing and Consumer Goods Industries Indonesia’s growing manufacturing and consumer goods sectors are increasing the demand for innovative and functional product designs. From household appliances to vehicles and packaging, manufacturers are relying on industrial design to create more appealing, ergonomic, and cost-effective solutions that enhance usability and market acceptance.
2. Rising Demand for Product Differentiation As market competition intensifies, companies are prioritizing product uniqueness through design innovation. Industrial design enables businesses to stand out by incorporating visual appeal, enhanced functionality, and sustainability—crucial factors influencing consumer purchasing decisions, especially among urban middle-class and Gen Z consumers.
3. Government Support and Design-Led Innovation Initiatives The Indonesian government is promoting design excellence through national policies that support the creative economy and digital innovation. Programs encouraging SMEs to integrate design thinking, as well as collaborations with design institutions, are helping businesses leverage industrial design for competitiveness and global market entry.

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Market Trends

Integration of Digital Tools and User-Centered Design Trends
The adoption of digital tools like CAD software, 3D modeling, and virtual prototyping is revolutionizing the industrial design process in Indonesia. These technologies enhance speed, accuracy, and creative possibilities, enabling designers to tailor products more closely to end-user needs. There is a growing trend toward sustainable design, ergonomic customization, and seamless product experiences across sectors including smart devices, furniture, and electric vehicles.

Market Challenges

Skill Gap and Limited Awareness Among Traditional Manufacturers One of the main challenges hindering the market’s full potential is the shortage of skilled industrial designers and limited awareness of design’s strategic value among traditional manufacturers. Many local businesses view design as an aesthetic afterthought rather than a core innovation driver. Bridging this knowledge gap and enhancing design education and training will be crucial to supporting future growth and international competitiveness.

Key players

• RKS Design
• Busse Design
• Designworks
• Accenture
• BlueFocus Intelligent Communications Group Co.
• IDEO LLC
• GK Design
• Altran Technologies SA
• Qualita Company
• BRAHMWORKS

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Segments:

Based on Product

• Automotive
• Furniture
• Packaging

Based on Application

• Transportation
• Consumer Goods
• Medical Devices

Based on End-User

• Automotive
• Electronics
• Healthcare
• Aerospace

Based on Region

• Java
• Sumatra
• Others

Future Outlook

• Increased investment in design-driven product development across manufacturing sectors
• Growing collaboration between local designers and international firms
• Enhanced government programs to support design innovation in SMEs
• Wider adoption of CAD and simulation tools for faster prototyping
• Integration of sustainability and circular design in new products
• Rise in demand for customizable, user-friendly, and ergonomic designs
• Expansion of design services for smart home and IoT devices
• Growing export opportunities for Indonesian-designed products
• Development of design parks and incubators for creative startups
• Upskilling initiatives to address industrial designer shortages

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