Introduction
More people than ever are looking beyond conventional pharmaceuticals to manage their health, whether through herbal remedies, acupuncture, chiropractic care, or mindfulness-based therapies. This growing consumer interest has fueled steady expansion in the Complementary & Alternative Medicine Market, as individuals seek more holistic, preventive approaches to health and wellbeing.
This article explores the key forces behind this shift, the diverse practices that make up this market,