The Nutritional Paradigm Shift in the Subcontinent
The dietary landscape in the region is undergoing a profound and highly lucrative transformation. Historically, macronutrient supplementation was considered a niche requirement strictly confined to professional bodybuilders and elite athletes. However, the modern consumer is redefining health, shifting from a purely curative approach to a preventative, lifestyle-oriented mindset. The India Protein Supplements Market is at the absolute epicenter o