Gender

Female

Location

Novato, CA

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Managing Director, Madeira Global, LLC San Francisco Bay AreaFinancial Services Chrystal Castro is a financial services expert with over 20 years experience in the industry. Since 1999 she has held senior consulting roles at Experian Decision Analytics and FICO, designing effective business solutions and delivering valuable insight to clients across the globe. Prior to Experian and FICO Chrystal was a strategy consultant at PRM Solutions leading technical implementation initiatives. Starting her professional career at Citibank, Chrystal spent over 8 years in various leadership roles focusing on consumer loyalty and marketing strategies, process improvement design and change management initiatives. She was also a consumer marketing project manager at Providian Financial designing retention strategies and systems. Specialties:•Project & process management •Call center operational reviews •Customer management decisioning systems •Consumer treatment optimization •Business case development & ROI modeling •Market assessment analysis & best practices •System architecture and user interface design •Retention strategies and systems •Collection strategies and systems •Organizational change management •Functional training design and delivery •Loss mitigation strategies

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