According to the latest market research study published by P&S Intelligence, the U.S. consumer electronics market reached USD 185.5 billion in 2024 and is projected to grow at a CAGR of 5.5%—rising to USD 193.8 billion in 2025 and further to USD 281.4 billion by 2032, according to P&S Intelligence. This robust growth is primarily driven by continuous technological innovations—such as AI, 5G, and IoT—plus rising disposable incomes. Such factors are fueling widespread demand for 5G-enabled devices (smartphones, laptops, routers) and smart wearables (fitness trackers, health-monitoring gadgets).
Online retail is gaining ground fast, growing at a 6.5% CAGR, thanks to convenience, e-commerce initiatives, and demand for contactless shopping. Meanwhile, environmental concerns and new U.S. regulations are pushing manufacturers toward energy-efficient electronics and eco-friendly products, aligning with consumer demand for sustainable tech.
Key Insights
- Product segmentation shows 5G-enabled devices held 70% of revenue in 2024, led by 5G smartphones, laptops, and routers supported by major players like Apple, Samsung, and Google.
- AI-powered smart devices, including smart assistants, security cameras, and wearables, are identified as the fastest-growing category, signaling rising consumer appetite for intelligent, connected home solutions.
- AR/VR segment is increasing in significance, with VR headsets, AR glasses, and MR enterprise tools gaining traction among early tech adopters.
- Devices focused on energy efficiency and sustainability—solar-powered gadgets, eco-laptops, low-power TVs—are becoming mainstream under consumer and regulatory pressure.
- Online distribution accounted for USD 1.19 trillion in U.S. e-commerce sales in 2024, reinforcing the dominance of online channels amid evolving consumer behavior.
- In pricing dynamics, the mid-range category garnered a 75% revenue share in 2024, hitting the sweet spot between affordability and advanced features.
- Among end users, residential consumers held 65% of market share in 2024, driven by demand for home entertainment, smart work-from-home setups, and personal wearables.
- Regionally, the U.S. South held 35% of the market in 2024, supported by urbanization, lower cost of living, and high internet access—while the West is the fastest-growing region.
- Competitive landscape shows a fragmented industry with global leaders—Apple, Samsung, Google, Sony, LG, HP, Whirlpool—competing across different segments.
- Entry barriers are low in niche tech areas such as healthcare, defense, and enterprise-specific hardware, enabling new entrants to innovate with tailored consumer electronics.
- The market benefits from 5G network expansion, reducing latency and enhancing cloud/mobile experiences—a trend crucial for the hybrid work and digital entertainment boom.
- Regulatory trends, including eco-design standards and EPA-backed energy efficiency regulations, are accelerating the use of recyclable materials and green technology.
- Partnerships and collaborations—such as Whirlpool’s Matter 1.3 smart appliances update in May 2024 and LG’s launch of mini‑LED/OLED TVs in December 2024—highlight an ecosystem focus on interoperability, CE quality, and user convenience.
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