Angela Smucker commented on Rebecca Beard's blog post Seen on the Tube: How do Insurance Firms Justify Prices?
"Oh, yes. One more thing. The marketing/advertising department designed that advert. They did not necessarily refer to the actuaries or underwriters to determine what the exact cost of the insurance would be. There's a lot of variables. Typically,…"
Mar 9, 2012
Angela Smucker commented on Rebecca Beard's blog post Seen on the Tube: How do Insurance Firms Justify Prices?
"Ariane,  I agree with you that this company was using an advert strategy related to exaggeration and shocking.  But, from being on the retail end, I can tell you that an overwhelming of consumers completely ignore the risk factors when planning…"
Mar 9, 2012
Angela Smucker posted a discussion
I am interested in using this risk management tool. Does anyone use it regularly and can give me some guidance on the basic process? Thanks.
Mar 9, 2012

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