Mark Bridges posted a blog post
 In today’s rapidly changing market landscape, organizations need more than just a basic understanding of their competitors. Simply knowing what your rivals are doing isn’t enough. The key to outmaneuvering the competition lies in predicting their…
Oct 3
Mark Bridges posted a blog post
Global expansion is a complex dance. It's not just about spotting market opportunities or assuming that what works at home will work everywhere else. In fact, entering new markets without a clear understanding of the "distances" involved often leads…
Sep 29
Mark Bridges posted a blog post
Creativity is a key driver of innovation, enabling organizations to stay ahead in an ever-changing business environment. However, cultivating creativity requires more than just hiring creative people. It demands a supportive environment and the…
Sep 20
Mark Bridges posted a blog post
In every organization, social networks are the connective tissue that binds people together, shaping how they communicate, collaborate, and innovate. Within these networks, certain individuals, known as energizers, have a unique ability to inspire…
Sep 1
Mark Bridges posted a blog post
Outsourcing has long been seen as a quick fix for reducing costs, but this narrow focus often leads to stagnation, misaligned objectives, and missed opportunities for growth. Today's era where innovation and agility are critical, traditional…
Aug 15
Mark Bridges posted a blog post
The Unified Architecture Framework (UAF) developed by the Object Management Group (OMG) is an advanced and commercially-oriented architecture framework. Rooted in the Unified Profile for Department of Defense Architecture Framework (DoDAF) and…
Jul 19
Mark Bridges posted a blog post
In today's complex business environment, effective problem solving is essential for organizational success. The Soft Systems Methodology (SSM), developed by Peter Checkland in the 1970s, provides a structured approach to tackling ill-structured…
Jul 18
Mark Bridges posted a blog post
Uplifting employee motivation and engagement levels is a constant struggle for executives.  Management has long focused on technical and analytical competence, but the significant impact of feelings and emotions on corporate behavior is now…
Jul 14
Mark Bridges posted a blog post
MOST Analysis, an acronym for Mission, Objectives, Strategies, and Tactics, is a vital strategic planning tool that critically examines the internal environment of an organization. It enhances internal processes and organizational culture, helping…
Jul 4
Mark Bridges posted a blog post
Online shopping and e-commerce have transformed how we buy and sell goods. In the fast-changing digital era, clear and precise system design is crucial. The Unified Modeling Language (UML) is a powerful tool that brings structure and clarity to…
Jul 3
Mark Bridges posted a blog post
How can your organization refine its strategic positioning beyond just cost-cutting or adding features? Bowman’s Strategy Clock, developed by Cliff Bowman, offers a nuanced framework that builds on traditional models like Porter’s Generic…
Jun 29
Mark Bridges posted a blog post
 When assessing new ventures, a meticulous approach is crucial. For senior executives and investors, Heptalysis offers a robust, detailed tool for evaluating potential business investments into new ventures.  By breaking down the essential…
Jun 22
Mark Bridges posted a blog post
The Zaltman Metaphor Elicitation Technique (ZMET) provides a robust framework for understanding the deep-seated thoughts and emotions of consumers. This innovative approach transcends traditional market research methodsby utilizing metaphors and…
May 28
Mark Bridges posted a blog post
Customer experiences are increasingly shared online and the relevance of NPS has been growing. The Net Promoter Score (NPS) framework is a widely recognized metric designed to measure customer loyalty and predict organizational success. Created by…
May 25
Mark Bridges posted blog posts
May 23
Mark Bridges posted a blog post
The IT4IT Reference Architecture is a transformative framework that reshapes how organizations manage their IT function. It employs a Value Chain approach, breaking down IT functions into actionable components to drive business performance.…
May 21
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