Mark Bridges posted a blog post
Linear models reset margin to zero after every sale. Circular thinking keeps value in play for years. The Circular Product Lifecycle is a practical framework that connects design choices, sourcing, manufacturing, logistics, use, and recovery into…
9 hours ago
Mark Bridges posted a blog post
Complexity often hides in the details of execution. Strategies may be clear and products well-defined, yet results stall because processes and IT systems are bloated. Legacy workflows linger long after their purpose has expired. Systems multiply as…
Oct 7
Mark Bridges posted a blog post
Innovation generates excitement in boardrooms and markets. Yet innovation alone does not guarantee profitability. Organizations often invest heavily in product development only to discover that delivery is slow, quality is inconsistent, and costs…
Oct 6
Mark Bridges posted a blog post
Supply chains carry the bruises of the last few years. Demand whiplash, logistics chaos, supplier churn. Costs climbed while service staggered. The framework here—Zero Based Redesign within a Cost Productivity system—rebuilds the operating spine so…
Oct 5
Mark Bridges posted blog posts
Sep 20
Mark Bridges posted a blog post
Wardley Mapping is a powerful Strategy framework. It gives leaders a living view of how user needs, value chains, and component evolution shape the choices available to them. It turns Strategy from static planning into dynamic navigation. Yet as…
Sep 18
Mark Bridges posted a blog post
Most vendors think they lose deals in the final mile. During Procurement, during pricing negotiations, during the last-minute technical deep dive. But by the time those conversations happen, the real decision is already made. The buyer has already…
Sep 13
Mark Bridges posted a blog post
Enterprise Architecture Defined
Enterprise Architecture (EA) is a strategic discipline that integrates an organization’s business processes, applications, data, and technology into a coherent structure. Think of it as the blueprint of the…
Aug 31
Mark Bridges posted a blog post
Every time a new tariff headline hits, the same tired playbook comes out. Panic meeting. Quick price review. Knee-jerk supplier calls. A memo to “monitor developments.” This is not Strategy. This is playing whack-a-mole while the floor is shifting…
Aug 14
Mark Bridges posted a blog post
Every economy tells a story. Some are tales of stability built on discipline and legitimacy. Others are cautionary sagas of volatility fueled by policy inconsistency and institutional decay. The Macroeconomic Fitness Matrix provides the narrative…
Jul 22
Mark Bridges posted a blog post
Here is the hard truth: your capital plan is either scenario-based or fantasy-based. The global economy in 2025 is not just “uncertain”—it is directionless, twitchy, and politically weaponized. The April US tariffs set off a global ripple of policy…
Jul 18
Mark Bridges posted a blog post
 
In an economy driven by real-time feedback, personalized experiences, and intelligent systems, the old idea that value resides in the product no longer applies. Today, value resides in interaction. It emerges not from delivery, but from design.…
Jul 12
Mark Bridges posted a blog post
Innovation Management has evolved. Vision statements and offsite workshops are no longer enough. Executives are expected to deliver innovation as a system—one that is measurable, repeatable, and strategically aligned. That is where Innovation…
Jul 3
Mark Bridges posted a blog post
 Every executive has a roadmap. Few have the engine. That is why most strategies sputter out post-kickoff. It is not the plan, it is the absence of a system that absorbs change, digests feedback, and evolves in real time. What you need is a loop.…
Jun 28
Mark Bridges posted a blog post
Strategy Development is much more than prediction. It is not consensus. It is a bet. Every strategic decision is a wager on what will matter, what will shift, and what will win. The best organizations are not the ones that get it right every…
Jun 6
Mark Bridges posted a blog post
Some organizations are obsessed with being first. First to market. First to raise funding. First to launch something bold. But in the rush to innovate, they often forget how to scale. That is where the Organizational Ambidexterity Framework calls…
May 14
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