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Philippe Borremans started his business communications career at Porter Novelli International, a global public relations firm in 1995.
During his 4 year stay as a Public Relations Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe.
In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”.
His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls.
Since then, applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.
In October 1999 he was asked to join IBM Belgium in the function of PR Manager for the IBM Global Services business unit. After one year he held the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.
From 2005 onwards he held a European coordination role for IBM’s online communications activities and the use of social media in the context of public relations. He became one of IBM's “evangelists”, often speaking at international conferences.
In January 2008 Philippe took a leave from IBM and co-created a social media agency called Blackline.
In 2009 Philippe shortly returned a part time function at IBM before accepting the role of Chief Social Media Officer at the Van Marcke Group of Companies.
He continues to give workshops and provides strategic consulting on social media communications and is a professional speaker on the topics of online PR, social media, crisis communications and reputation management.
Philippe is a founding member of the International Association of Online Communicators, a full member of the European Association of Communications Directors and is a member of the Belgian PR Community.
Philippe is also an avid Blogger and comments on social media, society, history and anything in between on http://www.conversationblog.com. Featured on http://www.speakerrate.com/speakers/5825-horationelson
Specialties
My specialties include: media relations (local Benelux as well as international), crisis communications, online communications, blogging, podcasting, videocasting, training, social media, consulting...
I am interested in
Speaking engagements, Job inquiries, Business deals, Career opportunities, Expertise requests
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