Tell us more about who you are, what you do and where you want to be. What are your main business challenges? (Tip: provide your current Job Title, Industry, company or/and paste your Linkedin profile here). Use as many relevant keywords as possible. Tell us what you can offer the community. What sorts of discussions, events, and activities you can participate in.
Who I am and what I do
I'm Arooj Nadeem, an SEO & AI Search Optimization Consultant and SEO Manager at The Vital Solutions in Lahore, Pakistan, with 4+ years of experience in digital marketing. I specialise in technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and growth-focused organic search strategy. I lead end-to-end SEO for multiple client projects: full SEO audits (technical, on-page and content), Core Web Vitals, crawlability and indexing, schema markup, internal linking, and content optimisation. I also manage outreach, link-building and digital PR teams. I work every day with Google Search Console, GA4, Ahrefs, SEMrush and Moz, and I base decisions on data, A/B testing and performance reporting. I studied at the University of the Punjab.
Where I want to be
I want to become a trusted advisor to risk management, GRC, compliance, cybersecurity, insurance and financial services firms. I'd help them build digital authority, online visibility and brand trust in both Google and AI-driven search (ChatGPT, Gemini, Perplexity, Google AI Overviews). My long-term goal is to lead digital growth strategy for B2B and professional services brands where credibility and E-E-A-T matter most.
Main business challenges
- AI search disruption: zero-click results and AI Overviews are cutting organic traffic, so brands need a new visibility strategy.
- Digital reputation risk: controlling how AI models and search engines describe a brand, and dealing with misinformation.
- Algorithm volatility: Google core updates bring ranking and revenue risk.
- Technical SEO risk: site migrations, indexing failures and security issues that can wipe out organic performance.
- Proving ROI: tying SEO and content investment to measurable business outcomes.
What I can offer the community
- A practical way to treat digital visibility and online reputation as a business risk, including search and AI-visibility audits for risk, compliance and consulting firms.
- Guidance on publishing thought leadership that ranks and gets cited by AI assistants.
- Advice on E-E-A-T, trust signals and structured data for regulated and high-trust industries.
- Frameworks for handling digital risks: algorithm updates, website migrations, negative SEO and brand misinformation.
Discussions, events and activities
I'm happy to join discussions and webinars on digital risk, online reputation management, AI and emerging technology risk, and marketing for risk and GRC professionals. I can also write blog posts on SEO for professional services, run knowledge-sharing sessions on AI search optimization, speak on panels, and support members who want more reach for their content and personal brand.
Linkedin: Arooj Nadeem
I am interested in
Speaking engagements, Consulting offers
lead