The global demand for hummus has risen sharply as consumers embrace healthier, protein-rich, and plant-based diets. Once a Middle Eastern staple, hummus has become a global superfood thanks to its versatility, taste, and nutritional benefits. According to the Global Hummus Market Report, the industry was valued at USD 4.5 billion in 2023 and is expected to surpass USD 8.25 billion by 2030, growing at a CAGR of 8.58% from 2024–30.
This surge is being shaped by the innovation and strategies of lead