Every marketer has faced this moment: the team gathers around the table, discussing the next big move for boosting online visibility. Someone brings up SEO, another argues for PPC, and before you know it, you're left deciding between long-term gains or quick results.
This isn’t just a debate about tactics; it’s about what fits your business needs right now—and tomorrow. In this article, we’re not just comparing SEO and PPC. We’re helping you weigh their pros and cons to choose the strategy that d
