The global demand for hummus has risen sharply as consumers embrace healthier, protein-rich, and plant-based diets. Once a Middle Eastern staple, hummus has become a global superfood thanks to its versatility, taste, and nutritional benefits. According to the Global Hummus Market Report, the industry was valued at USD 4.5 billion in 2023 and is expected to surpass USD 8.25 billion by 2030, growing at a CAGR of 8.58% from 2024–30.
This surge is being shaped by the innovation and strategies of leading hummus brands worldwide. With new flavors, clean-label positioning, and stronger global distribution, these brands are redefining the snacking industry.
List of Top Hummus Brands Driving Market Growth
Below is a detailed look at the nine leading hummus companies that are shaping the industry and driving its expansion in both traditional and emerging markets.
1. Sabra Dipping Co., LLC
Sabra is the market leader and one of the most recognizable hummus brands worldwide. A joint venture between PepsiCo and Strauss Group, Sabra dominates the North American market with a wide portfolio ranging from classic to bold flavors like Roasted Garlic and Spicy Harissa. Its strong retail presence and marketing campaigns have made it synonymous with hummus in many households.
2. Cedar’s Mediterranean Foods, Inc.
Cedar’s has carved out its niche as a leading organic hummus brand, appealing to health-conscious and vegan consumers. Known for clean-label, non-GMO offerings, Cedar’s has successfully launched innovative flavors like Organic Hot Honey hummus, striking a balance between indulgence and wellness.
3. Strauss Group Ltd.
Strauss is one of the pioneers in commercial hummus production, leading Israel’s domestic market while also influencing the global landscape through its stake in Sabra. Its ability to blend traditional Middle Eastern recipes with modern product innovation makes it one of the most influential hummus companies.
4. Tribe Hummus
Tribe focuses on younger demographics with creative packaging and adventurous flavors. Offerings like Spicy Chipotle and Roasted Red Pepper have positioned it as a strong competitor in North America. With a brand identity built on freshness and innovation, Tribe appeals directly to millennial and Gen Z consumers.
5. The Kraft Heinz Company
Kraft Heinz, a global food powerhouse, has extended its product range into hummus, leveraging its distribution network to bring the dip into mainstream grocery stores. By focusing on family-sized packs and flavored hummus dips, Kraft Heinz has made hummus accessible to a broader consumer base.
6. Hope Foods, LLC
Hope Foods has become a premium choice among organic hummus brands, recognized for its small-batch quality and innovative flavors. Using high-pressure processing (HPP) to extend shelf life without preservatives, Hope Foods offers unique options such as Thai Coconut Curry and Spicy Avocado, making it a favorite for adventurous eaters.
7. Bakkavor Group Plc
Based in the U.K., Bakkavor operates as both a branded and private-label hummus producer. Its acquisition of Moorish in 2024 underscores its commitment to strengthening its hummus portfolio. With a strong European presence, Bakkavor is playing a pivotal role in expanding hummus consumption across international markets.
8. Boar’s Head Brand
Best known for its premium deli meats and cheeses, Boar’s Head has successfully expanded into hummus. Positioned as a gourmet product, Boar’s Head hummus caters to upscale consumers and is widely available at deli counters in the U.S., capitalizing on its reputation for freshness and quality.
9. Haliburton International Foods, Inc.
Unlike many retail-driven brands, Haliburton specializes in foodservice-focused hummus solutions. Supplying restaurants, catering companies, and quick-service chains, it plays an essential role in embedding hummus into diverse menu offerings, helping broaden its adoption globally.
What Fuels the Rise of Leading Hummus Brands?
The success of these leading hummus companies can be attributed to several factors:
- A global shift toward healthier eating, with hummus positioned as a protein-rich, heart-healthy dip.
- The rapid adoption of vegan and plant-based diets, where hummus acts as a staple protein alternative.
- Flavor innovation, from traditional garlic to spicy, herb-infused, and fusion-inspired blends.
- Expansion of foodservice and restaurant menus, integrating hummus into wraps, bowls, and platters.
With snacking becoming a daily habit for over 90% of consumers globally, hummus is securing its position as a convenient and guilt-free option.
Challenges for Global Hummus Brands
Despite rising popularity, the industry faces challenges. Food adulteration cases, such as contamination incidents in North America and Europe, have raised consumer safety concerns. Shelf-life management remains a technical barrier, particularly for organic hummus brands without preservatives. Meanwhile, competition from rival dips such as salsa and guacamole continues to pressure market share.
Conclusion: The Future of Global Hummus Brands
The rise of these nine top hummus brands—Sabra, Cedar’s, Strauss, Tribe, Kraft Heinz, Hope Foods, Bakkavor, Boar’s Head, and Haliburton—highlights how traditional foods can evolve into global growth engines. With the market set to surpass USD 8.25 billion by 2030, hummus has firmly transitioned from a regional delicacy to a worldwide superfood.
For consumers, hummus delivers both taste and health. For investors and food industry players, it represents a fast-growing sector ripe with opportunity. And for global markets, these hummus brands are paving the way for healthier, more sustainable eating habits across the globe.
Source: https://www.marknteladvisors.com/press-release/hummus-market-growth
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