The world is entering the era of Agentic Commerce. A new era where autonomous AI agents act as buyers, browsers, and decision-makers across digital platforms. In 2025, AI agent traffic has grown by over 1,300%, and 87% of those agent visits are product-related.
This guide shows you how to trust agents safely and profitably and explores how this shift is transforming digital interactions, and why visibility and trust are becoming the new foundation of online business.
HUMAN’s AgenticTrust platform delivers that foundation, providing real-time visibility and governance over AI agent activity on your site: enabling automation without sacrificing security or business logic.
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