According to a market report, the global application-to-person (a2p) sms and API market was valued at $47.8 billion in 2021 and it is expected to reach $104.1 billion at a CAGR of 7.00% between 2022 and 2032. A2P SMS is also known as enterprise or business SMS, which is used as a technique where text is sent from software applications run by an enterprise to a consumer’s device. A2P messaging is a popular set up of sales and marketing communication between a company and its customers. There are a few trends such as two-factor authentication, anti-fraud alerts, and the creation of company support channels through social networking applications, online reservation systems, and IoT device alerts, which are supporting the market to gain significant growth. The advantage of A2P SMS for IoT applications is that the device does not need to be online to receive SMS. Furthermore, A2P SMS saves battery usage, can lower costs, and ensures devices that have a backup channel receive or transmit data. Moreover, the rising reliance of customers on smartphones for various activities that include social networking, shopping, and usage of mobile wallets on daily basis is estimated to provide high growth opportunities to the global A2P SMS and API market throughout the forecast period.
Messaging is the simplest, easiest, and most commonly used in various industries such as banking, finance, retail, healthcare, travel, and hospitality. Additionally, it is highly regulated by government bodies all over the globe due to the personal nature of text messages, and the context transmitted in them. However, government regulatory laws restrict enterprises to send bulk SMS to their customers. Besides this, there are some restrictions placed on enterprises, SMS aggregators, and MNOs over sending messages to the end-users in terms of the limited number of SMS every day. Therefore, the degree of rules and regulations varies from country to country, which impacts the A2P messaging market. Over the top messaging platforms such as WhatsApp, Telegram, and Facebook are rising which have created barriers for major players in A2P SMS across the globe. These platforms use internet connection and provide messaging services to a large number of customers for free of cost facility. Hence, this is expected to hamper the growth of the A2P SMS and API market in some countries.
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However, SMS farms are connected with illegal activities such as non-compliant actions, which might reduce the significant cost of an A2P SMS. Due to this several mobile networks prohibit sending bulk SMS from one card. Since a large number of consumers share the same network bandwidth, eventually violating network fair usage agreements, which is leading to a loss of revenue share. Furthermore, Messaging solution providers in this market offer multi-channel cloud-based mobile marketing platforms to create push messaging and SMS advertisements. Therefore, these rising factors are expected to drive the global A2P SMS and API market during the forecast period from 2022 to 2032.
According to the study, key players such as AT&T Communications (U.S), Amdocs (U.S), Anam Technologies Limited (Sweden), AMD Telecom S.A (Greece), Cinch Computer Software (Sweden), China Mobile Communications Group (China), DIMOCO (Austria), FortyTwo Telecom (Sweden), Genesys (U.S), Infobib (U.K), Messangi (U.S), Mitto (Switzerland), Nippon Telegraph and Telephone (Japan), Orange S.A (France), State-Owned Assets Supervision and Administration (China), Silverstreet BV (Netherlands), SAP SE (Germany), Tanla Solutions (India), Twilio (U.S), Tata Sons (India), Tyntec (Germany), The Carlyle Group (U.S), Vonage Telecommunications (U.S), Vodafone Group (U.K), Zen Integrative Technologies (UAE), among others are leading the global application-to-person and API market.
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The Global Application-to-Person and API Market Has Been Segmented Into:
The Global Application-to-Person and API Market – by Product Type:
- Cloud API
- Traditional API
The Global Application-to-Person and API Market – by Applications:
- SMS Aggregators
- Bulk SMS Providers
- Telecom Operators
The Global Application-to-Person and API Market –by End-Users:
- Retail and Commerce
- Healthcare Sectors
- Travel and Hospitality
- And Others
The Global Application-to-Person and API Market – by Regions:
- Rest of Europe Countries
- South Korea
- North Korea
- Rest of Asian Countries
- Saudi Arabia
- Rest of LAMEA