At the core of every organisation's success is the company culture. A survey conducted by Deloitte revealed that 94 and 88 percent of executives and employees respectively believe workforce culture is a critical element of their company's success equation.
Generally, happy and motivated employees find value in their work and consequently exhibit high levels of innovation. The motivation is mainly derived from a positive corporate culture as outlined by CultureIQ research.
In this article, we look at the “why and how” to create a positive workforce culture for your employees. Enjoy the read.
Benefits of A Positive Company Culture
- Enhanced collaboration: A workplace culture that promotes teamwork through open communication and social interaction synergies employees’ efforts to yield greater results.
- Work satisfaction: Organisations that invest in their employees by leveraging their well-being always receive a pay-back of highly motivated and dedicated workers ready to deliver.
- Morale boost: A positive workplace culture is employee-friendly. Employees will find working in such an environment much comfortable, allowing them to enjoy their duties more.
- Higher employee retention rates: Employees prefer working in companies where they are treated well and the conditions favourable. A positive culture develops a sense of loyalty in the employees, helping you retain even the industry's top talents.
- Right company culture also enhances work performance and reduces workplace stress among employees.
How To Create A Positive Workplace Culture
- Develop And Establish The Company’s Core Values
Any organisation set for success must establish primary values that will drive their operations. Such ethos should not only appear in the mission statement or marketing materials as a way of increasing awareness but also cultivated among the employees. David Rowland, Head of Marketing at Engage EHS, is one of the foremost proponents of a stringent health and safety policy. He claims that a positive health and safety culture is vitally important, and that it can have a knock on effect on your businesses KPIs and bottom line.
Clear communication and engagement of employees on these values through discussions or forums allow them to feel part of the organisation and its belief system. Regular actions in line with the company's stated values enhance the assumption of responsibility among employees. For instance, if a company is committed to implementing the green energy policy, taking the necessary actions enables employees to evaluate their commitment to such actions and align accordingly.
If employees can develop a positive attitude towards the positive core values, then a friendly corporate culture is cultivated.
- Promote Inclusivity
A workplace free of any sort of discrimination makes the employees more at ease. Individuals must be valued and supported equally irrespective of their race, religion, sexual orientation, and so forth. A positive corporate culture must be all-inclusive with employees given equal access to rewards or privileges.
- Adopt Effective Communication Mechanisms
The coherence of a team, even in adverse conditions is largely dependent on how well the members can communicate. A style of management that promotes free and honest communication within the organisation breaks barriers and encourages team spirit. Consequently, employees feel more relaxed to interact with each other, and collaboration is easily born.
Besides, establish effective channels for reporting and handling workplace bullying. Events such as team getaways can also be useful in promoting interactions. All these make the workplace more comfortable for everyone.
- Outline Goals and Rewards
Clearly outlined goals and rewards for each surpassed target helps generate healthy competition among employees. This will also eradicate negative feelings that may arise if promotions are not awarded fairly as opportunities will be available to all and selection is done based on performance. Positive reinforcement of goals and celebration of achievements make the workforce more motivated as they feel valued and appreciated.
Workplace culture affects virtually every aspect of a business. When employees feel positive about their workplace, they invest their lives in it and deliver beyond expectations. Exceptional companies focus on both strategy and culture to steer their operations to higher levels.