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According to the latest market research study published by P&S Intelligence, the generative AI cybersecurity market is experiencing substantial growth, with a projected market size of USD 7.1 billion in 2024 and an impressive compound annual growth rate (CAGR) of 33.7%, reaching USD 39.96 billion by 2030.

This growth is driven by the increasing reliance on AI to enhance threat detection, especially for sophisticated cyberattacks like advanced persistent threats (APTs) and zero-day vulnerabilities. Generative AI helps in analyzing large datasets and quickly identifying emerging threats, which traditional cybersecurity solutions struggle to detect. North America remains the largest market, while the Asia-Pacific region is growing the fastest.

Key Insights

The software segment is expected to dominate the market, accounting for 65% of the total market share in 2024. It will also grow at the highest CAGR of 34.0%, owing to the advanced capabilities of generative AI in threat detection and response.

The cloud deployment mode is anticipated to hold the largest share (65%) in 2024, with a faster growth rate of 34.5% from 2025–2030. This growth is driven by the flexibility and scalability cloud platforms provide to businesses.

Generative adversarial networks (GANs) lead the technology segment, enabling enhanced cybersecurity by creating fake threats to train AI models. GANs are expected to hold the largest market share in 2024.

The reinforcement learning (RL) category is anticipated to grow the fastest, as it adapts AI models to recognize and respond to new and evolving cyber threats more effectively.

Network security will dominate the security segment due to its ability to protect against cyber threats targeting network infrastructures. Tools such as secure access service edge and zero-trust network access are critical in mitigating risks.

Phishing scams, facilitated by AI-generated content, are a significant driver for the market, as these threats bypass traditional detection systems, making the need for AI-driven cybersecurity solutions even more urgent.

The BFSI sector is the largest end-user of generative AI cybersecurity solutions, followed by IT, government, and healthcare industries, all of which are increasingly adopting AI-driven cybersecurity to safeguard sensitive data.