In 2024, the global penetration testing market is expected to generate USD 1,818.2 million in revenue, with projections indicating a CAGR of 17.2% during the forecast period, reaching USD 4,707.8 million by 2030.

The growth of this market is driven by the rising demand for cybersecurity solutions in an increasingly digital landscape. Organizations face heightened risks of data breaches and other cyber threats, prompting businesses to prioritize safety and privacy through robust penetration testing practices.

Artificial intelligence (AI) is transforming penetration testing by identifying system weaknesses and analyzing various strategies. AI aids in vulnerability detection, assessment, and scanning phases, delivering detailed insights, eliminating redundant data, and simulating advanced attack scenarios. These capabilities enable IT teams to fortify their systems and remain ahead of cybercriminals.

Key Insights

  • Deployment Trends: The on-premises segment leads the market with 70% revenue in 2024, favored by organizations prioritizing data privacy and control. Multinational corporations with sensitive data prefer this deployment model, while the cloud segment is anticipated to grow at a CAGR of 17.5% due to the flexibility of public, private, and hybrid cloud options.
  • Organization Size: Large enterprises dominate the market with 75% revenue in 2024, leveraging their resources to protect robust IT infrastructures. SMEs are set to grow at a CAGR of 17.4%, driven by the affordability of cloud-based solutions.
  • Testing Methods: Vulnerability scanners remain the largest segment, accounting for 40% of the market in 2024, due to their automated monitoring capabilities. Gray box testing is the fastest-growing category, with a CAGR of 17.8%, as it offers high accuracy for complex applications.
  • Application Trends: Mobile applications are growing rapidly at a CAGR of 18.0% due to increased cyber threats from BYOD policies and targeted banking services.
  • Industry and Region: BFSI leads with a 35% market share in 2024 due to regulatory requirements and high cyber fraud risks. North America holds the largest regional share (50%), while Asia-Pacific is the fastest-growing region, with a CAGR of 17.6%, spurred by cloud adoption and increased cybercrime awareness among SMEs.
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Pramod has around 7 years of experience in market research and consulting services for healthcare industry. He holds varied experience in market sizing and forecasting with varied models, competition landscape, consumer behavior analysis, opportunity analysis, product/company benchmarking, data mining and others.
He has successfully delivered multiple projects on go-to-market strategies, pricing strategy, price point analysis, Business Expansion, market entry and exit, share analysis and others. Prior to joining P&S Intelligence, he worked with different research companies, including Transparency Market Research and MarketsandMarkets Pvt Ltd.
Some of the projects delivered by him include Scar Treatment Market, Skin Replacement and Substitutes Market, and Energy-Based Aesthetic Devices Market.

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