Mobile Marketing History and Trends

In 1973, the first mobile portable handset was invented by Martin Cooper. This would not be on the market for another 20 years. In 1992, the first text message was sent by Neil Papworth from his computer to Richard Jarvis’s mobile phone. 1993 was the year when the first mobile phone capable of sending and receiving text is introduced. In 2003, the first commercial mobile SMS service launches and short codes were introduced for use with text message marketing. In 2005, major brands like Nike and Pontiac launch SMS campaigns.

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