The Quick Service Restaurant (QSR) industry has always focused on doing things quickly, conveniently, and with uniformity. However, as competitive pressures increase and consumer patterns change more quickly, relying on gut feeling for site selection and marketing is no longer good enough. Winning in the next decade will come down to having just one key competitive advantage: location intelligence.
The term "location intelligence" (LI) refers to the process of analyzing layers of spatial data (tr
