As Canadian financial institutions continue to innovate in response to evolving consumer behavior and the expectations of new generations, the GFMI 12th Edition Retail Deposit Optimization and Strategic Management, Canada conference will showcase case studies from leading institutions on leveraging customer segmentation to drive deposit acquisition. The event will also feature sessions on navigating the low-rate environment and mitigating deposit flight risk. Delegates will leave with practical strategies to enhance deposit modelling capabilities, optimize pricing, strengthen customer loyalty, and sustainably grow their core deposit base.
Attending This Premier marcus evans Conference Will Enable You to:
- Navigate economic uncertainty and optimize deposit strategies for the current low-rate environment
- Harness analytics to maximize retail deposit performance: An integrated approach to data, behavior, and strategy
- Analyze generational segments to measure deposit flight risk and adapt to Canada’s aging population
- Enhance the consumer experience and digital channels to reduce deposit flight risk and keep pace with industry innovation
- Strengthen everyday consumer deposit offerings and explore segmentation strategies to reduce attrition and grow wallet share
- Examine how product innorvation and differentiation can drive customer loyalty and account primacy
Best Practices and Case Studies from:
- Rajesh Ramakrishnan, Head of Banking, Servus Credit Union
- Marc-André Chouinard, Senior Director, Retail Banking Performance Analytics, National Bank of Canada
- Lina Hanna, VP, Everyday Banking Product, TD
- Emily Cornelius, Senior Director, Retail Banking, EQ Bank
- Matt Wilcox, Head, Deposits and Investments, Neo Financial
- Hitender Sachdeva, Director, Digital Products, Payments and Strategy, Scotiabank
For more information please contact Ria Kiayia, Digital Media and PR Marketing Manager at riak@marcusevanscy.com or visit: https://bit.ly/4a6xUxx
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