OVERVIEW
In this webinar, participants will be able to differentiate between programs that are commercial co-ventures and those cause-related campaigns that are not. Participants will also learn the regulatory issues concerning professional fundraisers and fundraising counsel and how to avoid being classified in these categories when conducting a commercial co-venture campaign.
Participants will learn the regulatory requirements for commercial co-venture's and non-profits, including registration, bonding, contractual and advertising obligations.
WHY SHOULD YOU ATTEND
Brands, marketing agencies and their general counsel; charities and their general counsel; and legal practitioners involving in marketing and in particular cause-marketing should attend. In addition, this webinar will be helpful for paralegals working in the cause-related marketing area, since many of the registration and bonding requirements are typically performed by paralegals.
There are many pitfalls that must be avoided to run a successful commercial co-venture campaign and unfortunately, many brands and attorneys are unfamiliar with the applicable regulations. With over 20 states imposing sometimes different or even conflicting regulations on commercial co-ventures, running a nationwide charitable sales campaign requires sound knowledge of these laws.
Regulators place great concern over advertising with a charitable component and practicing in this field without a clear understanding of the applicable laws could be detriment to the brand and the charity. Knowing a company’s and a charity’s obligations is critical.
AREAS COVERED
This session will discuss the different forms of cause-related marketing, and concentrate on the heavily-regulated area of commercial co-ventures.
LEARNING OBJECTIVES
In this webinar, participants will be able to differentiate between programs that are commercial co-ventures and those cause-related campaigns that are not. Participants will also learn the regulatory issues concerning professional fundraisers and fundraising counsel and how to avoid being classified in these categories when conducting a commercial co-venture campaign.
Participants will learn the regulatory requirements for commercial co-venture's and non-profits, including registration, bonding, contractual and advertising obligations.
WHO WILL BENEFIT
Brands, marketing agencies and their general counsel; charities and their general counsel; and lawyers and paralegals involved in marketing and in particular cause-marketing.
For more detail please click on this below link:
Email: support@trainingdoyens.com
Toll Free: +1-888-300-8494
Tel: +1-720-996-1616
Fax: +1-888-909-1882
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