Optimising a customer-centric data & insight strategy to drive revenue.
With the growth and promise of the web and technology and the sheer volume, variety and velocity of data, a clearly defined, intelligent and cross-functionally integrated data-driven marketing strategy not only gains financial recognition in the boardroom, but is what sets one business apart from ‘all of the rest’.
Data is the new fuel. Find out how to use it more effectively at Data-Driven Marketing Strategy to transform your marketing now:
- Allocating data roles, responsibilities & fighting for your bytes in the business
- Profiling for refined, targeted & personalised communications & product offerings
- Boosting returns through data-driven consumer relations
- Getting to grips with the practicalities of big data for marketers & brands
- Maximising impact with the latest data enrichment & protection techniques
Gain first-hand knowledge and real-life case studies from a cross-section of brands and data experts on how to drive marketing performance through data, including:
- Peter Markey, Chief Marketing Officer, RSA Insurance Group
- Karl Weaver, Director, Data2Decisions
- Richard Walker, Market Intelligence Director, Trader Media Group
- Jon Waring, Head of Customer Analytics and Database Marketing, Aviva UK Commercial
Plus, you’ll hear from Macmillan Cancer Support, TalkTalk, BT and Trader Media Group. Visit www.datastrategyevent.com to view the full agenda.
To register visit www.datastrategyevent.com, call +44 (0)208 267 4011 or email events@haymarket.co.uk.
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