Events

Overview:

Despite all available knowledge and thousands of books about customer centricity, customer focus, customer intimacy, and similar terms, there is still a tremendous gap between this knowledge and the reality in most organizations.

One key root cause is the fact that too many managers see customer service as something that can be delegated to some departments called "customer service" or "after-sales service" or the like. Only very few organizations embrace customer focus as a concept that influences the whole organization. 

Why should you attend: In brief, you should attend this webinar if you see potential for more growth, increased profitability, or more satisfied customers at your organization. If you strip business success down to the most essential factor, it is all about serving customers in the most beneficial way, both for the customer and for the seller. 

Areas Covered in the Session:

• Why virtually all organizations need to improve their customer focus
• What customer focus really means in daily business life
• The underlying root causes why people in organizations are not naturally inspired to serve customers
• Why most managers do not focus on customers and how to turn the focus around
• Why changing people's beliefs is crucial and how to do it
• A comprehensive model to ignite and sustain total customer focus throughout the whole organization
• The typical traps of total customer focus and how to avoid them
• Five changes with effects on your growth and profit that you can implement immediately

Who Will Benefit:

• CEOs
• Business Unit Heads
• Marketing Professionals
• Sales Professionals
• Anyone in any Leadership Role
• Interested Employees of all levels who want to learn about a New Paradigm for Customer Focus