OVERVIEW
- An understanding of what branding really is and the steps to an effective brand strategy.
- An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services.
- Examples of people and companies for each buying style.
- How do successful brands reach more than one buying style.
- How this process (BrainBranding) applies to both product/services and also personal brands.
- How to better communicate with prospects to make sure that your brand resonates with more of them and develops a relationship.
AREAS COVERED
Understanding the brain’s four thinking preferences - and how these preferences translate into consumer Buying Styles, will enable you to create not only a better brand - but also an innovative branding and marketing strategy. The bottom line: BrainBranding connects your brand with more people. Period.
In this session you will learn:
- How the brain’s four distinct thinking preferences affect consumer buying behavior
- The Buying Styles that determine the motivation behind what consumers purchase and who they purchase from
- Strategies to enhance your marketing message to reach more people
- Ways to develop a universal brand that appeals to each of the brain’s four Buying Styles
- How BrainBranding can increase recognition, revenue, and market share
LEARNING OBJECTIVES
Increasing revenues and profits by reaching more customers, more often with a differentiating message that can create a brand preference by understanding the customer better and communicating more effectively.
WHO WILL BENEFIT
- Senior management
- Marketing managers
- Advertising managers
- Creative staff
- Brand management
- Product development
- Advertising agency management
- Market researchers
- And individuals who want to create a successful personal brand for their career
For more detail please click on this below link:
Email: support@trainingdoyens.com
Toll Free: +1-888-300-8494
Tel: +1-720-996-1616
Fax: +1-888-909-1882
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