2019 was a breakthrough year for influencer marketing, and 2020 will build further on its recent success. Thirty nine percent of marketers increased influencer marketing budgets last year, with an average 83 percent year-over-year increase.
This webinar will provide a foundational understanding of the benefits of influencer marketing, acknowledge challenges and outline best practices for building a winning influencer marketing program.
The session will wrap up with a deep dive into B2B influencer marketing and share predictions for the future of influencer marketing.
This presentation will also provide helpful resources to get you pointed in the right direction as you build your own influencer marketing program.