This 3-Day Masterclass has been designed to provide you with a complete guide to innovating, developing, managing, and executing products in the retail banking, wealth management & insurance sector. The comprehensive agenda will cover all the necessary knowledge, principles and lessons learned on how to develop effective retail banking and financial services products that provide your organization with a competitive advantage with your customers in today’s very competitive market landscape. It will go in-detail on key topic areas including product development strategy, product development and marketing success roadmaps, product innovation best practices, turning creative products into profit centres, evaluating & validating product ideas, compliance and approval issues, launching & marketing products, product success monitoring amongst others.
As with all Equip Global Courses, the emphasis is very much on the practical and interactive exercises and real life case studies. In addition to presentations of the subjects, participants will be challenged in actual project case studies to apply the principles discussed. It will also encourage the attendees to develop the tools to implement change upon returning to their work place.