Events

Overview: 
Persuasive Writing empowers business professionals with the tools to compose persuasive proposals, justifications, business cases, white papers, or positon statements. The webinar starts by exploring the role of influence in writing. It then moves to the need to understand the challenge of persuasive writing. Next, it covers tips for opening messages to captivate audiences and for closing them to drive home the point. It concludes with common mistakes that persuasive writers make when they disregard logic or favor style over substance. You will leave this event armed with best practices to make your persuasive documents more successful.

• Persuasive Mindsets - The Frame of Mind needed to Write Persuasively
• Persuasive Motives - The means to Assess what’s at Stake for your Audience
• Persuasive Methods - The Techniques to Move Readers toward your Viewpoint
• Persuasive Missteps - The Pitfalls to avoid when Writing Persuasively

• Apply Theories of Persuasion to the Writing Situation
• Discover the Elements of Powerful Argumentative Writing
• Use Sound Rhetorical Strategies and Development Methods
• Maintain a Fresh Style for your Proposals and Position Papers

• Corporate Executives
• Business Analysts
• Department Managers
• Team Supervisors
• Independent Consultants