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Overview:

Businesspeople who write across multiple industries and disciplines in an ever-evolving marketplace require efficient techniques for reporting to a wide audience with contrasting concerns. This webinar offers a deep toolbox for writing a broad range of comprehensive business reports through a fluid process that ensure clarity and conciseness. Based on the ESP method: Efficiency, Sufficiency, Proficiency.

Business reporting requirements vary based on several factors:

• Industry culture - Technical industries generally require in-depth attention to history, methodology, and options, while sales-oriented businesses focus more on high-level details.
• Business purpose - Descriptive business reports require facts, analytical reports extend from facts to judgments, and persuasive reports stretch beyond judgments to recommendations.
• Audience concerns - Many departments within a company might have interests in the report specific to their discipline, including Accounting, Compliance, Legal, Marketing, Production, Sales, and Security, among others.
• Archival considerations - Reporters need to reflect not only on the business situation at hand but the historical and legacy issues; as emerging projects develop, old models become frameworks for newer ones.

Instructor: